Marketing Coordinator - Content Creation ~ Englewood

Marketing Coordinator - Content Creation

Full-time - Salary

Pay Rate: $50,000.00 - 65,000.00

Exempt

Schedule: Flexible as needed

Make a difference by providing great care and love for our treasured residents

At MorningStar Senior Living, we talk a lot about culture.

In fact, we are rather obsessed about it.

For without a transformative culture, we cannot begin to elevate and celebrate the lives of our resident heroes and be ourselves changed for the good in the process.

So, we seek great hearts, other people like us, who care and want to do work that matters.

We select people like us who believe that the most satisfying life is one that is outward-bound and rooted in servant-leadership.

JOB SUMMARY

MorningStar uses social media marketing to deepen relationships with current resident-families while also presenting our brand to broader target audiences.

This role is directly responsible for managing the organic social media presence of our portfolio of senior living communities (40 in 11 states at present).

Working closely with colleagues in Sales, Marketing and Life Enrichment, as well as third parties, this person will create content strategies that stimulate engagement and grow following across multiple social media platforms.

This person must be passionate about creative social media marketing and cultivating relationships with the online community.

Be gifted in generating a buzz and creating content that broadcasts the fullness of our brand.

Be eager to tell the MorningStar story in compelling ways in new and established markets.

Be committed to strengthening our brand voice across digital platforms.

BENEFITS


* Health Insurance offerings such as medical, dental, and vision insurance


* Other Insurance offerings such as life, disability, accident, and critical illness insurance


* 401k plan with matching


* HSA options


* Employee assistance programs


* Paid sick, vacation and birthday!


* Career development programs and opportunity for advancement


* Charitable and philanthropic opportunities


* Tuition Reimbursement


* Free shift meal!

https://www.morningstarseniorliving.com/careers/

Primary Responsibilities

Managing incoming content from communities for organic posting across dozens of accounts on multiple social platforms, including Meta, LinkedIn, YouTube, etc.

Help develop content strategies and create social buzz

Set social media content calendar for the quarter ahead for each platform

Create social media graphics and captions within brand standards

Curate/publish original quality content with regular cadence on social media accounts to drive brand awareness and grow engagement, including joint creation with video production

Occasionally travel to communities to capture special event content

Moderate and respond to user-generated content in line with MorningStar policy

Train/mentor community teams on weekly submissions to maintain a cohesive social strategy; encourage partic...