Content Optimization Manager

Content Optimization Manager

Job Description

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®.

At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. 

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

About You

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

Job responsibilities include:

The Content Optimization Manager is a highly analytical individual contributor who partners directly with the Brand Discovery Leads to improve how consumers discover, evaluate, and convert on our brands across retail product detail pages (PDPs) and brand.com.

This role is responsible for deep, ongoing analysis of retail PDP content performance including Amazon, Walmart, and Target—and for assessing how brand content appears and performs in AI‑driven search experiences.

You will operationalize a scalable “test library,” synthesize insights across categories, and serve as a thought partner to Brand Discovery leaders to inform strategy, creative, and execution.

This role will work across all brands in the KCNA consumer portfolio.

This person will be comfortable operating in ambiguous and evolving environments (e.g.

AI search, retailer algorithms) and will create new approaches and frameworks for the Brand Discovery Team.

Retail PDP Content Performance:


* Lead measurement and insight generation for retail PDPs, diagnosing drivers of visibility and conversion and recommending content optimizations to Brand Discovery Leads and Content Specialists (titles, bullets, images/video, A+ content, Q&A, ratings/reviews levers)


* Build recurring dashboards/scorecards of PDP KPIs (traffic, CTR, add‑to‑cart, conversion rate, sales, and content quality/completeness signals) and translate findings into clear actions


* Partner with the Content Syndication/Digital Retail Teams to ensure recommendations are executable within retailer constraints and measured post‑deployment.


* Lead collaboration with Digital Commerce & Capabilities Org to define best practices for test and learn deployment on key retailers

Test‑and‑Learn & Library Ownership:


* Measure structured experiments (A/B, multivariate, holdouts) across PDP content and brand.com experiences; quantify impact on discovery, engagement, and conversion


* Own catalog outcomes in a “Test Library” ...