Senior Brand Manager, Rogaine US

Description

Senior Brand Manager, Rogaine US

Work Location:
Hybrid

Job Function:

Sales

Grade:

31

Manager:

SALIM MOKHTARI (52000797)

Recruiter:

Alicia Pompey (202028323)

What you will do

The Senior Brand Manager will lead the US growth ambition of our US Rogaine® Hair regrowth.

In this capacity, they will be responsible for the design of a consumer-centric strategic vision, in-depth portfolio management and robust activation plan across our national and retail landscape.

This candidate will lead a cross-functional US team in service of the US market needs and lead a team of direct reports to achieve our goals.

They will report into a US Head of Rogaine who oversees the global brand including Innovation, Engagement and Commercial.

Key Responsibilities


* Develop, lead and execute business and strategic plans to meet future needs and expectations of each brand, including monitoring market dynamics to develop and/or change strategic and tactical marketing plans.


* Achieve sales, consumption, and share objectives


* Guide the development and refinement of current and future forecast for all brands, providing monthly updates; oversee budget to support financial objectives and accurate delivery of the P&L.


* Partner with advertising, media, PR and influencer agencies to set communication strategies and develop integrated campaigns that maximize consumer reach and business results.


* Leads the commercialization and in-market execution of product launches; including partnering with sales to plan and execute retail programs; providing support for future pipeline development, partnering with innovation team to ensure proper forecast, insights, ideation, positioning and subsequent hand-off to brand team for launching.


* Leads cross-functional teams that may include R&D, Sales, Design, Packaging, Market Research, Finance, and Operations to develop and manage marketing objectives, goals and strategies.


* Leads HCP plan including development of Medical aid assets, driving detailing plan in partnership with HCP teams and Operations.


* Plans and directs the performance of up to 2 direct reports: motivates employees, assists in goal setting and coaching, provides development and growth opportunities, leads performance feedback, addresses issues and resolves problems.


* Creates a high-performance culture that instills integrity, creativity, teamwork, insight and excellence throughout the marketing organization.


* Ability to lead cross-functional, diverse teams through a complex business environment.


* Ability to manage a complex portfolio.

What we are looking for

Required Qualifications


* A minimum of a bachelor's degree in Marketing or a business-related field is required.


* A minimum of 8 years of business experience is required.


* A minimum of 5 years of progressive commercial experience is required.


* Marketing or sales experience in a Consumer Packaged Goods environment...