Data Scientist Lead

Are you motivated by the opportunity to translate complex marketing investments into measurable commercial impact for one of the world's leading Global Banking franchises? Join our AIM team as a Data Science Lead, where you will be the senior analytics partner to Global Banking Marketing leadership, advancing the Measure What Matters (MWM) framework and delivering high-impact, decision-grade analytics.

As the Data Science Lead within the Corporate and Investment Banking Marketing Analytics, Insights & MarTech (AIM) organization, you will spearhead advanced marketing measurement and analytics for the Global Banking business.

You will be responsible for designing and implementing return on investment frameworks, valuation models, and decision analytics to quantify the business impact of marketing investments and guide the strategy of senior stakeholders.

In this highly visible Vice President-track role, you will influence executive decision-making, shape marketing measurement strategy, and collaborate closely with senior marketers, finance, and business stakeholders.

You will integrate rigorous data science with compelling storytelling to quantify marketing's contribution to pipeline, revenue, and long-term brand value across Global Banking segments and products.

Job Responsibilities:


* Lead measurement and evaluation of marketing performance across Global Banking campaigns, channels, and client segments, advancing ROI coverage and optimization insights within the MWM framework.


* Develop analytical valuation models that quantify the long-term commercial impact of marketing investments, incorporating brand measurement inputs and business growth drivers.


* Apply attribution, causal inference, and experimental design techniques to assess how marketing influences client engagement, pipeline progression, and revenue outcomes.


* Design forecasting and scenario models that support target setting, investment planning, and business case development for Global Banking marketing initiatives.


* Deliver executive-ready analyses, presentations, and scorecards that translate complex statistical findings into clear, actionable insights for senior marketing and business stakeholders.


* Serve as the senior analytics advisor to Global Banking Marketing, shaping measurement approaches, prioritizing analytics initiatives, and guiding data-driven decision-making across programs.


* Advance AIM capabilities in areas such as marketing mix modeling, multi-touch attribution, AI/ML-driven insights, and integrated ROI frameworks aligned to enterprise measurement standards.

Required Qualifications, Capabilities, and Skills:


* Bachelor's or Master's degree in Data Science, Statistics, Economics, Finance, or related quantitative field.


* 6+ years' experience in data science, marketing analytics, or commercial analytics roles.


* Demonstrated ability to translate complex business questions into rigorous quantitative analyses ...