Recruitment Marketing Lead – Global Employer Brand

About the Role

The Recruitment Marketing Lead is a strategic business partner responsible for driving end-to-end recruitment marketing strategies for assigned strategic businesses.

This role translates business priorities into targeted employer brand and recruitment marketing plans, ensuring strong Brand-to-Hire (B2H) performance across the funnel.

Acting as the single point of contact for senior business and TA leadership, the role balances strategy, execution, stakeholder orchestration, and performance measurement, while ensuring alignment with global EB standards, tooling, and governance.

Key Responsibilities

Strategic Business Partnership


* Act as the primary Recruitment Marketing partner for assigned strategic business segments.


* Deeply understand business priorities, workforce challenges, and talent needs, translating them into clear recruitment marketing and EB strategies.


* Develop and present annual recruitment marketing plans, including personas, messaging, channels, events, storytelling, and activation roadmaps.


* Align and manage allocated global budgets to deliver agreed strategic outcomes.


* Communicate and advocate recruitment marketing strategy across global, regional, and local stakeholders.

Activation & Execution


* Lead and animate the Recruitment Marketing / EB community aligned to the business, sharing best practices, local insights, and continuous improvement opportunities.


* Coordinate with global and regional stakeholders (Digital EB, Internal Communications, Marketing, DEI, Sustainability, TA, Strategic Sourcing).


* Partner with Digital EB teams to define asset needs and support content creation across the funnel.


* Provide end-to-end project management for recruitment marketing initiatives and campaigns.


* Ensure accurate and compelling representation of the business across global channels (Careers Site, Glassdoor, Indeed, CRM journeys, etc.).


* Drive targeted nurture strategies for CRM talent pools in partnership with TA and Strategic Sourcing.


* Actively support the progression of talent through the Brand-to-Hire funnel.

Data, Insights & ROI


* Track and interpret recruitment marketing and digital EB performance data to inform strategy and investment decisions.


* Partner with analytics teams to build executive-level and operational reporting on recruitment marketing and B2H impact.


* Monitor ROI of initiatives and continuously optimize based on performance insights.


* Collaborate closely with the Marketing Operations Lead on through-the-funnel content, candidate journeys, and measurement frameworks.

Strategic Focus Areas (per business)


* Global efficiency and scale


* Diversity, Equity & Inclusion (DEI)


* Early Careers


* Senior and critical talent segments

Skills & Experience

Essential:


* 7+ years' experience in recruitment marketing, employer branding, or talent marketing.


* Proven experience partner...