Senior Web Specialist

Position Summary:

We are seeking a highly organized, detail-oriented, and collaborative Senior Web Content Specialist to support the digital presence of the PACS brand across 300+ websites.

In this role, you'll play a key part in ensuring our content is up-to-date, accessible, optimized for SEO, and aligned with brand standards.

You'll collaborate with development, SEO, and design teams to build and maintain a solid infrastructure, drive innovation in content strategy, and ensure a seamless digital experience for our users.

This role requires someone comfortable managing large amounts of data, juggling multiple priorities, and communicating effectively with stakeholders across the organization.

Key Responsibilities:



* Content Management & Updates



* Update, maintain , and publish web content across 300+ websites, ensuring consistency, accuracy, and timeliness.



* Review and revise content to reflect current branding, messaging, and business needs.



* Accessibility Compliance



* Ensure all website content meets current ADA and WCAG accessibility standards.



* Collaborate with developers and designers to implement accessible design and structure.



* Infrastructure Collaboration



* Partner with development teams to support the technical infrastructure behind the web platforms.



* Help implement scalable and sustainable web solutions.



* SEO Best Practices



* Work with SEO specialists to implement content strategies that boost search rankings and enhance visibility.



* Ensure metadata, headings, alt text, and keyword usage are properly applied.



* Content Strategy & Innovation



* Contribute ideas for improving content structure, navigation, and overall user experience.



* Implement new strategies that support business goals and digital growth.



* Data & Content Organization



* Manage and maintain spreadsheets and content inventories to track updates and performance across all web platforms.



* Organize and audit large volumes of content efficiently and accurately.



* Cross-Functional Collaboration



* Work closely with internal stakeholders—including marketing, product, operations, and IT—to gather content needs and ensure web updates align with broader goals.



* Help coordinate content approvals and feedback loops.

Qualifications:



* Bachelor's degree in Communications , Marketing, Web Design, or a related field.



* 3-5 years of experience in web content management, digital marketing, or a related role.



* Experience working with content management systems (CMS) such as WordPress, Drupal, or Sitecore.



* Familiarity with HTML/CSS and understanding of web structure and design principles.



* Strong understanding of ADA and web accessibility standards (WCAG).



* Working knowledge of SEO and content optimization strategies.



* Advanced Excel or spreadsheet management skills.



* Exceptional attention ...