Senior Marketing Communications Specialist

Hybrid in Avondale, PA is preferred.

As part of the Commercial Enablement team, the Senior Marketing Communications Specialist supports the execution of marketing communications initiatives across specific strategic product lines, including Radiotherapy and the Interventional & Workflow Solutions product portfolios, while collaborating with cross-functional teams.

This role focuses on coordinating tactical marketing activities with Product Management, managing marketing release timelines, and developing messaging and marketing assets that support product launches, brand consistency, and global campaigns.

Integrated Marketing Communications

Execute assigned components of integrated marketing communication plans across digital, print, advertising, social media, and promotional channels for designated product lines under the direction of Marketing Leadership.

Content Development & Coordination

Coordinate the development, editing, and management of marketing content including brochures, datasheets, web pages, email campaigns, advertisements, and social media content, ensuring alignment with brand standards, approved messaging frameworks, and regulatory review processes.

Collaborate with internal design and videography resources to produce high-quality marketing assets.

Product Launch & Lifecycle Support

Coordinate cross-functional marketing launch readiness activities, ensuring all marketing communications assets (brochures, product pages, videos, sales tools, and promotional materials) are developed, approved, and released in alignment with product launch timelines.

Maintain and refresh marketing materials throughout the product lifecycle by coordinating updates with internal videography and design teams and ensuring timely removal of obsolete assets.

Tradeshow & Event Support

Assist in the development and coordination of trade show booth messaging, graphics, and promotional materials in partnership with the Trade Show Specialist and Marketing Strategy Manager.

Website & Digital Content Management

Manage assigned product pages on the company website, implementing updates to ensure content accuracy, SEO optimization, and alignment with marketing priorities.

Regulatory & Quality Compliance

Route marketing materials through the company’s Quality Management System (QMS) to ensure compliance with regulatory requirements, internal SOPs, and brand standards.

Project Coordination

Track project timelines, asset requirements, and deliverables for assigned marketing initiatives, ensuring projects remain on schedule and meet established quality standards.

Vendor Coordination

Collaborate with external vendors including agencies, printers, freelancers, and internal and external digital partners to ensure timely delivery of high-quality marketing assets.

Paid Digital Campaign Support

Support the execution and optimization of paid digital advertising initiatives, working with the company’s digital agency to assist with Google Ads and socia...