Brand Strategy Manager

Benefits and Culture

We offer a competitive compensation and benefits package designed to help employees live a healthier life, build rewarding careers and save for the future.  Reser’s offers choices whenever possible because we recognize the diverse and ever-changing needs of our employees.  Full-time employee benefits include medical, dental, vision, AD&D, life, 401(k) with discretionary match, wellness programs, paid time off, company paid holidays and a variety of voluntary benefit options.

We strive to be Employer of Choice.  As one of our five cornerstones, this means that we go all-out to create an environment that shows we are committed to investing in employee growth and creating a culture of belonging where employees what to build a lasting career.  

Visit our website to learn more about our competitive benefit programs – https://resers.com/careers/#benefits

 

Reser’s Fine Foods – Job Description

Title: Brand Manager – Marketing

Location: Corporate 

Reports to: Brand Strategy Director

Classification: Exempt

 

General Summary

The Brand Manager is responsible for driving brand growth within the assigned categories and serves as the representative for Main Street Bistro, overseeing the Sides and Entree portfolio.

This role leads the development of short- and long-term marketing strategies, annual marketing plans, and the execution of initiatives that support growth and deliver results.

 

Principle Duties and Responsibilities

1.

Overall accountability for category and brand volume and share objectives.

2.

Collaborates and leads cross-functionally to ensure the brands remain relevant to consumers, drives profitable corporate growth, and ensures that all activities support the brand position.  

3.

Leads the development of brand positioning.

Utilizing consumer insights, a deep understanding of the category and competitive landscape, company goals, and relevant operational factors, develops the long-term marketing strategy for assigned category and all associated brands.

4.

Leads the strategy for consumer-relevant, annual marketing plans for all brands within assigned category which contribute to topline sales, margin and brand health objectives while remaining tightly aligned with brand position and guardrails.  

5.

Responsible for all elements of the annual marketing plans, including pricing strategy, merchandising recommendations, promotional plans, packaging development, direction for consumer programming, new product development, direction for consumer communications (including traditional and digital media, PR, etc), direction for trade marketing support, identification of focus geographies (including specific plan development/execution), and other customer support.

6.

Leads the lifecycle strategy of new and existing products, working closely with sales, regulatory, R&D, manufacturing, and financial teams.

7.

Leverages working knowledge of consumer, category and brand and continually identif...