Marketing Manager | Full time| Holiday Inn & Suites Geelong

Your day to day

Guest Experience

• Create, develop and market key events for the hotel, especially during key business periods

• Communicate effectively, to target markets, the amenities and benefits of the hotel, including hotel refurbishments, food and beverage provisions, conference, banqueting and events

• Work with local third-party partners, including local media, and maintain professional working relationships with local official bodies

• Create and maintain a comprehensive media and marketing contact management system relevant to the target audiences of the hotel

• Work closely across all hotel departments, seeking proactive opportunities and planned promotions to address specific business challenges, as required

• Manage and promote the hotel on IHG brand website.

• Coordinate media enquiries with General Manager when approached for comments and/or reports

• Research and develop new opportunities within key target markets

• Communicate with internal operational teams on all aspects of specific event organization and promotions

• Owning and managing the Hotel content calendar, aligning activity with key campaigns, seasonal moments and specific days/ periods, handling social media accounts.

• Reviewing SEO and website content to ensure brand alignment and accuracy

• Conduct comprehensive market research, monitor competitor activity, and analyze industry trends to enhance the property's market positioning

• Build, cultivate, and manage strong relationships with media partners, influencers, agencies, and key stakeholders to maximize brand exposure and foster community engagement

• Keep a close eye on Hotel Guest reviews and work on solutions where Marketing can contribute

• Maintain a data bank of all past social events/ activations/ marketing events at the hotel for any future reference

• Attend Industry events and networking opportunities as per Hotel’s need.

Financial 

• Manage and control marketing budgets/ forecast by using resources effectively.

• Review any additional marketing spends outside of the budget/ forecast with DOSM for approval.

• Develop and own promotional activities, marketing channels and the production of marketing materials for specific events

• Implement PR campaigns to celebrate successes and awards and the promotion of product

• Track performance and ROI through monthly reporting, budget management, supplier coordination, and stakeholder presentations, ensuring brand compliance and financial accountability.

People 

• Develop and support the Marketing Coordinator/ Marketing & PR Executive, where applicable

• Manage day-to-day marketing activities, plan and assign work, and establish performance and development goals for any reporting/ supporting team members.

Provide mentoring, coaching and regular feedback to help manage conflict, improve team member performance, and recognize good performance.  

Responsible Business 

• Identify o...