Associate Director, Consumer & Business Intelligence - US Listerine

Description

Kenvue is currently recruiting for a:

Associate Director, Consumer & Business Intelligence - US Listerine

What we do

At Kenvue , we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.

We are passionate about insights, innovation and committed to delivering the best products to our customers.

With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

For more information , click here .

Role reports to:
Head of CBI, Self Care

Location:
North America, United States, New Jersey, Summit

Work Location:
Hybrid

What you will do

This Associate Director will serve as Consumer & Business Intelligence (CBI) lead for the US Listerine team.

Through deep consumer understanding, application of advanced analytics tools, external market knowledge, and implementation of brand growth principles, you will be part of a high-performance team and serve as a strategic partner to the US Listerine team.

The Associate Director, CBI - US Listerine will be looked upon to:


* Identify challenges and opportunities, shape the appropriate business questions to address and design the most effective ways to answer


* Translate learnings into recommendations and tell a story that drives sustainable consumer-driven business growth and stronger outcomes

This role will unlock insights that will drive growth through quantitative and qualitative research as well as analyzing in-market consumption data and application of analytics tools such as marketing mix and price and promotion analytics to support strategic plans and brand growth.

Key Responsibilities:

This individual plays a key role in influencing the vision, strategy and activation choices for Listerine US.

Primary responsibilities include:


* Lead the translation of consumer foundational work, insights and category knowledge into insights to identify and address consumer opportunities


* Use knowledge of key macro trends and lead understanding of consumer, market and competitive landscape to diagnose business performance and address focused business issues


* Apply understanding of brand/marketing fundamentals in marketing plan and category/brand strategies development


* Supervise vendor partners to execute projects; anticipate and quickly develop contingency plans for complex project issues; proactively manage priorities


* Develop, shape and deliver research ...