Marketing Workflow Transformation Leader

Marketing Workflow Transformation Leader

This role has been designed as 'Hybrid' with an expectation that you will work on average 2 days per week from an HPE office.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work.

We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world.

Our culture thrives on finding new and better ways to accelerate what's next.

We know varied backgrounds are valued and succeed here.

We have the flexibility to manage our work and personal needs.

We make bold moves, together, and are a force for good.

If you are looking to stretch and grow your career our culture will embrace you.

Open up opportunities with HPE.

Job Description:

The Marketing Workflow Transformation Leader is a strategic leader responsible for re-engineering the "operating system" of the Global Marketing and Communications organization.

This role isn't about managing projects; it's about designing the future of work.

You will lead a high-performing team to eliminate operational friction, architect end-to-end process automation, and integrate AI-driven solutions to accelerate speed-to-market.

Key Responsibilities


* Strategic Process Architecture: Conduct a comprehensive audit of the global marketing lifecycle.

Design and implement a "frictionless" workflow that connects strategy, creative production, and execution.


* Adobe Workfront Ecosystem Ownership: Act as the Executive Architect for the Workfront platform.

Transform it from a task-tracking tool into a centralized "Command Center" that provides real-time visibility into global capacity, spend, and output.


* AI & Automation Roadmap: Identify high-volume, repetitive tasks (e.g., creative versioning, routing, compliance checks) and deploy AI/ML or RPA solutions to automate them, returning thousands of "innovation hours" back to the creative and strategy teams.


* Change Management & Adoption: Lead the cultural shift toward a "digital-first" workflow.

You will be responsible for global training, advocacy, and ensuring 100% adoption of the modernized operating model.


* Performance Engineering: Define and track metrics for operational excellence, such as Speed to Market, Resource Utilization, and Process Efficiency Ratios.

Required Expertise & Qualifications


* Marketing Operations Pedigree: 8-10+ years in Marketing Operations, Agency Operations, or Business Transformation roles within a global enterprise.


* Adobe Workfront Mastery: Deep, "under-the-hood" expertise in Adobe Workfront (including Workfront Fusion).

You should understand how to architect complex blueprints and integrations.


* Process Design Frameworks: Certification or expert-level experience in Lean, Six Sigma, or Agile Marketing methodologies.


* AI Literacy: Practical e...