Permanent Contract - Retail Concepts & PLV / Visual Merchandising Manager W/M

Report : Group Visual Merchandising Director

Context element

The Retail Concepts & PLV / VM Manager reports to the Group Visual Merchandising Director within the Commercial / Retail Activities Department of the Hermès Group.

Overall Mission

As the primary point of contact for Subsidiaries / RDAI (architecture agency) / Real Estate Department / Métiers, the recruited person contributes to providing our customers with unique in-store experience through the design of inspiring, functional, and comfortable spaces.

He/she champions the retail vision of the Retail Concepts & PLV scope and is responsible for maintaining our in-store visual identity.

They develop and implement our Retail Concepts (for product presentation & service areas), PLV materials, and sales/service support tools for our Hermès store network across all our product categories.

Retail Concepts / Main missions

Manage Retail Concept projects from the briefing phase to final validation

Identify the evolving needs of Retail Concepts through regular analysis of the existing stores and close collaboration with the various Métiers & Subsidiaries (particularly during the launch of a new product category)

Frame and draft the Retail Concept development briefs for RDAI

Manage the various project phases, in close collaboration with RDAI, until final validation

Support Subsidiaries in implementing new Retail Concepts in their store projects (openings and renovations)

Through regular updates of our Retail Bible

Through the creation of inspirational guidelines (user guides) explaining the key points of the new Retail Concepts

Through engaging our worldwide VM & Real Estate Communities around the new Retail Concepts (e.g., store visits, participation in VM or Real Estate seminars, etc.)

Through regular internal communication providing visibility on the progress of Concept projects and highlighting best practices for implementation across the store network

Through the operational monitoring of renovation requests (Minor Works), in collaboration with the Real Estate Department

Address the cross-functional challenges within the scope

By collaborating closely with the VM Guidelines & Training Manager for a 360° approach to issues related to the presentation of our products

By continuously optimizing existing processes and tools to make our concept developments more quickly visible on the network

By integrating the company's CSR objectives into our projects (choice of materials, virtual prototyping, etc.)

By regularly staying informed about developments in Retail Design and through ongoing competitive monitoring.

PLV / Main missions

1.

Manage the development projects for display props (PLV) and sales/service support tools

Identify the needs for PLV displays and sales/service support tools with internal teams (VM / Customer Experience / Subsidiaries / Métiers)

Identify and brief external designers for the design of our PLV displays/sales support tools, respecting the vis...