Director Creative Strategy

At First PREMIER Bank and PREMIER Bankcard, we’ve created a culture that emphasizes personal success, respect, health, and wellness, fun and giving back.

This is an environment where you will be rewarded, valued, and celebrated for your hard work.

We offer a robust and expanded package of health benefits, incentives, paid time off and growth and career advancement opportunities.

We celebrate our employees and show our appreciation with private concerts, outdoor bashes, cash and car giveaways and more! See some of our epic celebrations and employee recognitions.

Considered one of the nation’s strongest financial organizations, we’ve achieved our success by embodying the views and values of The PREMIER Way. From our CEOs to the newest hires, we all follow these shared views and values to guide us on how to treat our customers, co-workers and communities.

The PREMIER Way also serves as a roadmap on how to be successful inside and outside of the workplace.

We believe in investing in our employees, their families and our communities.

Job Description:

Location: Sioux Falls, SD
Shift: 8:00am-5:00pm, Monday-Friday
Job Status: Full-Time
Company: PREMIER Bankcard

About the Role

Direct, design and execute key creative and content deliverables in support of marketing and advertising campaigns.

Provide creative oversight and input into design direction, copywriting and brand tone and voice.

Work closely with peers on the Marketing team, legal and compliance, and agency partners in the development of effective marketing materials that are deployed across multiple channels.

Job Duties and Responsibilities 

Essential duties and responsibilities include the following.

Other duties may be assigned.


* Collaborate with senior marketing leadership and channel marketing peers in the creation of marketing, content, brand and advertising materials that support all marketing acquisition, customer retention and corporate initiatives for the organization.


* Responsible for the design, development and direction of effective digital ads, creative concepts and campaigns, direct mail pieces and outbound email campaigns utilizing Adobe Creative Cloud or similar software programs.


* Design and develop creative campaigns from mock-up to finished product, with an emphasis on digital deployment.


* Provide direction on design and copywriting direction to subordinates and/or creative agency partners, to ensure campaign consistency and effectiveness in developing digital ads, direct mail creative, video and audio content.

Responsible for all final output from that team.


* Act as steward of the organization, ensuring consistency and adherence to core brand, tone and voice guidelines across marketing executions.


* Manage the creative production process, to ensure that materials are delivered on time and within budget.


* Oversee a creative content calendar and maintain a production schedule, to ensure creative output is de...