Marketing Specialist

Position Summary

Alta Equipment is seeking a Marketing Specialist to support day‑to‑day execution of marketing initiatives across multiple channels and business units.

This role is well‑suited for a candidate early in their marketing career who is eager to learn, contribute, and grow within a collaborative, in‑house marketing team.

The Marketing Specialist will assist with campaign execution, content coordination, sales support, and marketing operations.

Success in this role requires strong organization, attention to detail, and a willingness to take on new responsibilities while developing core marketing skills.

Key Responsibilities

Content & Social Media Support


* Create and publish social media content updates, announcements, and campaign communications in support of marketing strategy and company goals.


* Monitor engagement and maintain organized documentation of marketing activity.

Marketing Execution & Support


* Assist with the creation and coordination of marketing materials, including flyers, brochures, digital assets, presentations, and internal communications.


* Support marketing campaigns across email, digital, social, and print channels.


* Ensure all marketing outputs meet Alta brand standards for quality, consistency, and messaging.

Sales & Branch Enablement


* Serve as a day ‑ to ‑ day marketing partner to sales and branch teams by delivering marketing materials and campaign support that enable customer outreach and revenue ‑ driving activity.


* Manage incoming marketing requests, clarify requirements, and deliver solutions that meet business needs.


* Proactively identify opportunities to improve how marketing supports sales and branch operations.

Marketing Operations & Reporting


* Maintain accurate records of campaigns and marketing activities to support reporting and performance tracking.


* Own assigned marketing data, reporting inputs, and administrative processes with a focus on accuracy and reliability.


* Continuously improve organization of shared folders, templates, and marketing resources to increase team efficiency.

Qualifications

Required


* Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).


* 0-3 years of relevant marketing experience (internships or entry‑level roles welcome).


* Strong organizational skills and ability to manage multiple tasks simultaneously.


* Strong written and verbal communication skills.


* Attention to detail and willingness to learn new tools and processes.


* Ability to work collaboratively in a fast‑paced, team‑oriented environment.

Preferred


* Familiarity with basic graphic design tools (e.g., Adobe Creative Suite or Canva).


* Exposure to email marketing platforms or social media management tools.


* Experience supporting sales teams and internal stakeholders.

What We Offer


* An in‑house marketing environment...