Media & External Engagement Specialist

Company

Federal Reserve Bank of Richmond

When you join the Federal Reserve—the nation's central bank—you’ll play a key role, collaborating with a dynamic team of mission-driven professionals to strengthen and protect our economy and our communities.

Bring your passion and expertise, and we’ll provide the opportunities that will challenge you and propel your growth—along with a wide range of benefits and perks that support your health, wealth, and life.

In addition to competitive compensation, we offer a comprehensive benefits package that includes tuition assistance, generous paid time off, top-notch health care benefits, child and family care leave, professional development opportunities, a 401(k) match, pension, and more.

All brought together in a work environment where you can truly find balance.

About the Opportunity:

Our Corporate Communications department is seeking an experienced and energetic public relations/media professional to join the team as an Media & External Engagement Specialist reporting to the Senior Manager of Corporate Communications.

As our External Engagement Specialist, you will develop and implement public relations, media outreach, and audience engagement strategies that target local, regional, industry & national media outlets and other channels of influence to amplify the Richmond Fed’s work on strengthening the economy and the communities we serve.
 

Responsibilities include targeted media outreach, including the development of pitches, news releases and media advisories; development and execution of strategic public relations, thought leadership, audience engagement and marketing plans; assistance with crisis communications; and measurement, analysis and reporting of performance metrics.
 

What You Will Do:


* Develop and execute strategic, comprehensive public relations and media outreach plans to reach target audiences through media coverage and social media.


* Cultivate strong relationships with key local, regional, industry and national media outlets to proactively position the Richmond Fed and our experts as the preeminent thought leaders on topics relating to economic research, data acquisition and analysis; monetary policy; macro- and micro-economics; banking and regulation; and economic development.


* Use industry-standard listening and reporting tools to measure and analyze the effectiveness of the Bank’s media outreach and thought leadership engagements, providing updates as required to internal stakeholders and Bank leaders.


* Lead the Bank’s speaker’s bureau: Recommend appropriate subject matter experts (SMEs) for media engagement requests, lead media training, facilitate interviews and work with SMEs to develop talking points


* Support crisis communications efforts in collaboration with other Bank stakeholders and leadership.


* Partner on large institutional projects across the Communications function and the Bank as both a strategist and a han...