CRM Platform Architect

* Job Description: Platform Architect - CRM Salesforce


* Role Summary



* The Platform Architect - CRM, Salesforce is responsible for defining the end-to-end architecture, roadmap, and governance of enterprise CRM platforms-primarily Salesforce-and its integration with adjacent systems, data platforms, and AI/ML capabilities.


* This role ensures the CRM landscape is scalable, secure, compliant, and aligned with the organization's digital & AI transformation goals.


* The architect will act as a strategic technology leader, partnering with business, product, engineering, data, and security teams to deliver high-impact customer, sales, marketing, and service solutions.

Key Responsibilities


* Platform Architecture & Strategy



* Define enterprise-wide CRM and Salesforce platform architecture including data models, integration, security, and scalability.


* Build platform roadmaps, reference architectures, and standards for all CRM and customer-facing capabilities.


* Drive adoption of Salesforce industry practices (Sales Cloud, Service Cloud, Marketing Cloud, Experience Cloud, CPQ, etc.)



* Integration & Data Architecture



* Design integration patterns using API-led connectivity, event-driven architectures, Mulesoft, Kafka, or equivalent.


* Ensure consistent master data using Customer 360, identity resolution, and unified customer profile frameworks.


* Align CRM data strategy with enterprise Data Lake/warehouse, analytics, and governance policies.

Technical Leadership & Governance


* Establish architectural principles, coding standards, platform governance, and reusable components.


* Conduct architecture reviews, solution assessments, and design approvals for CRM-related programs.


* Provide guidance to development teams, SI partners, and cross-functional engineering groups.

AI & Intelligence Enablement


* Architect solutions leveraging Salesforce AI, including Einstein, predictive modeling, and generative AI use cases.


* Integrate CRM with enterprise AI/ML platforms for forecasting, recommendations, NLP, customer intelligence, and automation.


* Evaluate and implement genAI assistants, conversation intelligence, and workflow automation across sales and service operations.

Security, Compliance & Performance


* Architect systems ensuring security-by-design, GDPR, SOC2, data residency, and regulatory compliance.


* Define and monitor platform performance, reliability, DR/BCP mechanisms and SLAs.

Stakeholder Collaboration


* Partner closely with business stakeholders to translate strategic goals into scalable platform capabilities.


* Work with Product Managers to prioritize initiatives and drive adoption of platform features.


* Represent the CRM/Salesforce/AI architecture in enterprise architecture boards and leadership committees.



* Required Skills & Experience



* Technical Skills



* 10+ years of experience in CRM pl...