Channel Marketing Specialist-IA and DE System Integrators

We are looking for the Channel Marketing Specialist-Industrial Automation and Digital Energy System Integrators to play a pivotal role in driving the success of the EcoXpert and Alliance Partner Programs through strategic and innovative marketing initiatives.

You will collaborate closely with internal stakeholders, sales teams, account managers, and external partners to develop and execute impactful marketing campaigns, enablement tools, and co-branded initiatives.

Your mission: to elevate visibility, engagement, and performance across the EcoXpert and Alliance Partner ecosystem.

Key Responsibilities

Partner Marketing Strategy


* Design and implement the Channel GTM strategy in the cluster as agreed between the BU VPs.


* Define and structure the 3Y Channel growth and saturation actions plan, AMSP and partner programs strategy and framework, including partner tiering, platforming, commercial policies, business and competency requirements, value proposition, and offer scope for the region.


* Develop and implement regional marketing strategies to support partner recruitment, enablement, and growth, including transversal initiatives such as Segment Specialization, Partnering for Sustainability, Badges, process improvements to enhance consistency and efficiency in delivering Partner program benefits, customer retention and customer acquisition.


* Collaborate with competency teams to ensure the local accuracy and availability of training assets, certification paths, and competency assessments.


* Collaborate with global teams and badge leaders to benefits from best-in-class program guidelines, tools and support (EDCM, mySchneider content, Partner Program Guidebook, University Catalog...)

Campaign Development



* Work closely with local Offering Managers and Global Marketing Business Partners to Design and execute integrated marketing campaigns (digital, events, content, social media) to promote solutions and partner success stories.


* Advocate for partner needs by developing content and toolkits to support HERO launches and contribute to value proposition and messaging.

Partner Enablement



* Promote and manage marketing toolkits, co-branding assets, and training materials to empower partners with go-to-market resources.


* Ensure certifications & specializations trainings and updates are deployed and completed by partners.


* Launch cross-selling initiatives to increase Schneider Electric's share of wallet within the Partner's network.


* Contribute to the design of a compelling and engaging digital partner journey.

Performance Tracking



* Monitor and analyze campaign performance, partner engagement, satisfaction, and ROI using CRM and marketing automation tools.


* Ensure accurate tracking through EDCM and MySchneider platforms.


* Follow and review the Sales execution.


* Drive partner success and program recognition through marketing and demand generation programs.


* Lead...