OEM & SI Channel Marketing Manager

Mission:

As the OEM & SI Channel Marketing Manager, you will play a pivotal role in driving the success of the OEM & SI Partner Program through strategic and innovative marketing initiatives.

You will collaborate closely with internal stakeholders, sales teams, account managers, and external partners to develop and execute impactful marketing campaigns, enablement tools, and co-branded initiatives.

You core mission is to elevate visibility, engagement, and performance across the OEM & SI partner ecosystem.

Responsibilities:

Partner Marketing Strategy


* Define and structure the OEM & SI strategy and framework, including partner tiering, platforming, commercial policies, business and competency requirements, value proposition, and offer scope for the region.


* Collaborate with competency teams to ensure the local accuracy and availability of training assets, certification paths, and competency assessments.


* Support process improvements to enhance consistency and efficiency in delivering OEM & SI program benefits.


* Develop and implement regional marketing strategies to support partner recruitment, enablement, and growth, including transversal initiatives such as Segment and Application Specialization.


* Collaborate with global OEM & SI team and badge leaders to benefits from best-in-class program guidelines, tools and support.

Campaign Development


* Work closely with local Marketing leader to Design and execute integrated marketing campaigns (digital, events, content, social media) to promote OEM & SI solutions and partner success stories.


* Advocate for partner needs by developing content and toolkits to support New Product Introductions and contribute to value proposition and messaging.

Partner Enablement


* Promote and manage marketing toolkits, co-branding assets, and training materials to empower partners with go-to-market resources.


* Ensure certifications & specializations trainings and updates are deployed and completed by partners.


* Launch cross-selling initiatives to increase Schneider Electric's share of wallet within the OEM & SI network.


* Contribute to the design of a compelling and engaging digital partner journey.

Performance Tracking


* Monitor and analyze campaign performance, partner engagement, satisfaction, and ROI using CRM and marketing automation tools.


* Drive partner success and program recognition through marketing and demand generation programs.


* Lead partner transformation toward digital and recurring service revenue models.


* Support AMSP OEM & SI Program initiatives (Recruit, Convert, Sell More, HERO launches) by implementing marketing action plans and performance tracking.

Cross-Functional Collaboration


* Align messaging and ensure consistent partner experience by working closely with product marketing, sales, and other channel managers.

Content Creation


* Collaborate with content teams to produce compelling case studie...