Digital Marketing - Paid Media Performance Marketing

Digital Marketing - Paid Media Performance Marketing

Job Description

Your Job

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

Role Overview & Primary Accountabilities:

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU.

We are looking for a for someone who can plan, execute, analyze, and optimize digital campaigns across paid channels to drive customer acquisition, engagement, and revenue, especially within a B2B2C environment.

This role involves hands-on campaign management, data analysis, and strategic support to the Head of Digital in research, planning, and media execution.



* Support the Head of Digital by conducting market research and audience insights to inform digital strategy and media planning.


* Assist in the development and refinement of digital media plans, ensuring optimal media mix and budget allocation based on research findings.


* Provide media support including campaign scheduling, coordination with media vendors/agencies, and monitoring media spend and performance to maximize effectiveness.


* Collaborate with internal teams (category, commercial excellence, e-com) to align full-funnel marketing activities with business goals.


* Monitor and report on multi-channel marketing analytics and provide actionable insights for improvement.


* Support in developing and implementing performance marketing strategies focused on customer acquisition, retention, and revenue growth.


* Plan, launch, and optimize digital marketing campaigns across channels such as paid search (Google Ads), paid social (Facebook, Instagram, TikTok), display advertising, and affiliate marketing.


* Manage advertising budgets, bidding strategies, and campaign targeting to maximize ROI and meet KPIs like Reach, Views, CAC, ROAS, and conversion rates for full funnel execution.


* Conduct audience research and segmentation to deliver personalized messaging and offers.


* Analyze campaign data and performance metrics (CTR, CPC, CPA, ROAS) to identify trends and optimize campaigns continuously.


* Support the team in project update compilation for monthly reviews.


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