Social Media Strategist

Social Media Strategist

This role has been designed as 'Hybrid' with an expectation that you will work on average 2 days per week from an HPE office.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work.

We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world.

Our culture thrives on finding new and better ways to accelerate what's next.

We know varied backgrounds are valued and succeed here.

We have the flexibility to manage our work and personal needs.

We make bold moves, together, and are a force for good.

If you are looking to stretch and grow your career our culture will embrace you.

Open up opportunities with HPE.

Job Description:

HPE is seeking a Social Content Strategist to support our server social channels, including AI, HPC, and compute.

This role executes a social media editorial strategy supporting HPE's brand and campaign priorities, leading editorial planning and active engagement strategy across owned channels.

The ideal candidate brings a creative, audience-first mindset, a passion for social media trends, and the ability to partner cross-functionally in a fast-paced environment.

Responsibilities:


* Lead and execute a social editorial strategy that supports business priorities, with an audience- and channel-first approach to content planning and creation.


* Develop strategic social guidance and toolkits to support key campaign moments and product launches.


* Develop a strong understanding of HPE products and solutions, customer needs, and the messaging priorities that shape the server, AI, and HPC portfolio.


* Partner cross-functionally with corporate communications, product marketing, performance marketing, and other teams to align content with business goals.


* Concept ideas for content, facilitate content production, and manage content operations for HPE server-owned social channels.


* Apply knowledge of social algorithms, conduct platform testing, and stay current on emerging research to inform strategy.


* Analyze channel performance data and deliver actionable insights to continuously optimize content strategies.


* Monitor social trends and emerging platform behaviors to keep HPE's content fresh and culturally relevant.


* Collaborate with community managers to build strategic social listening dashboards that enable active, relevant engagement from HPE's channels, increasing brand visibility and reach.


* Communicate social strategy, editorial plans, and performance updates clearly and consistently to stakeholders and leadership.


* Bring a positive, collaborative work ethic and thrive in a high-velocity, always-on social environment.

Education and Experience Required:


* BA or BS degree in Communications, Marketing or Computer Science.
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