SGM - OEM

Role Purpose

The SGM - OEM leads end-to-end growth for the OEM business, driving market strategy, segmentation and platforming, commercial policy alignment, channel performance, digital experience, and cross-functional coordination.

The role builds and executes OEM marketing plans and multi-horizon growth strategies (AOP/AMSP/3-5 year), partnering with Sales, Category, Marcom, and Global teams to deliver sustained revenue, share, and profitability across Machine Builders, POEMs, Control Panel Builders, Integrators, and IADs.

Key Responsibilities

1.

Market Research, Segmentation & Strategy


* Conduct ongoing market and competitive research; translate insights into actionable strategies.


* Drive OEM segmentation and platforming; ensure platforming accuracy and updates.


* Evolve the OEM coverage model to improve reach, productivity, and profitability.


* Lead BFO OEM data maintenance and governance.

2.

OEM Marketing & Growth Planning


* Build and execute the annual OEM marketing plan (incl.

digital) with Marcom.


* Develop and review strategic growth plans (AOP/AMSP/3-5yr) across OEM channels.


* Own OEM commercial policy suitability; support financial modeling (non-pricing role).

3.

Sales & Channel Performance


* Work with Sales to track channel performance and profitability; drive corrective actions.


* Lead sales acquisition automation to improve funnel efficiency.


* Monitor commercial KPIs: order value, cost, margin, EBID, and portfolio mix.

4.

Customer Platforming & Key Account Management


* Improve market transparency across customers, markets, and offers.


* Build, retain, and grow a strong base of OEM Key Accounts; manage pipeline health and global dashboard reporting.

5.

Product & Solution Lifecycle Management


* Support product launches, positioning, lifecycle transitions, competitor analysis, and promotions.


* Ensure customer insights flow to Offer/Category teams.

6.

Digital Experience & Enablement


* Define OEM digital experience needs and partner with DCX for implementation (MySchneider, web, CPQ/CRM/MA tools).


* Coordinate capability-building and training for OEM partners through internal programs.

7.

Cross-Functional & Global Alignment


* Collaborate with Global initiative leaders, OEM Regional Leader, Category, Finance, Marcom, and Operations.


* Drive synergy with other Business Entities with OEM exposure.

8.

Planning, Forecasting & Governance


* Develop the Annual Operating Plan and AMSP.


* Run market estimation, segmentation, growth sector analysis, and sales feedback loops.


* Assess macro/micro-economic factors and adjust plans accordingly.

Key Performance Indicators


* OEM revenue, margin, EBID, and mix improvement.


* Coverage, platforming accuracy, and account penetration.


* Pipeline health, win rate, sales cycle reduction, automation-led acquisition.


* OEM retention, NPS/CSAT, channel profitability.
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