Digital Transformation & Marketing Capabilities Lead

Digital Transformation & Marketing Capabilities Lead

Job Description



*please send cv in English

*

Your Job

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

The Digital Transformation & Marketing Capabilities Lead reports for Global Integrated Marketing Capabilities – part of Digital Marketing and Sales - and will drive the design, execution, and scaling of digital transformation initiatives across Kimberly-Clark’s Global Integrated Marketing Capabilities team (DMS).

This role is responsible for elevating marketing effectiveness, accelerating growth, and future-proofing the organization by embedding advanced digital, AI, and data-driven capabilities.

The Lead will partner with business, technology, and analytics teams to deliver innovative solutions in content creation, media buying, consumer engagement, and e-commerce, ensuring Kimberly-Clark remains at the forefront of industry disruption and opportunity.

The position will champion a culture of continuous learning, agility, and consumer-centricity, in line with the strategic priorities set by Global Growth Organization.

In this role, you will:


* Drive the company’s global social media strategy, leading initiatives that enhance brand presence, fuel creator‑led innovation, and strengthen consumer engagement across platforms.


* Lead social listening, insights mining, and trend analysis to inform brand strategy, guide real‑time marketing decisions, and identify cultural and behavioral opportunities.


* Establish governance, tools, and measurement frameworks that elevate social-first excellence across markets and brand teams


* Architect and lead digital transformation programs that elevate marketing, sales, and consumer engagement capabilities globally.


* Design and implement AI-powered frameworks for content creation at scale, social-first brand building, and personalized consumer experiences.


* Drive automation and optimization in media planning and buying, leveraging agentic AI and advanced analytics for real-time performance management.


* Enable data-powered sales activation, e-commerce excellence, and market development through integrated digital platforms and insights engines.


* Foster cross-functional collaboration, upskilling, and change management to embed digital-first ways of working across teams and geographies.


* Monitor and respond to emerging trends in GenAI, agentic commerce, and digital disruption, ensuring Kimberly-Clark’s strategies remain competitive and future-ready.


* Partner with external...