Content Specialist

Who We Are Looking For

As a Content Specialist, you will develop B2B content that aligns with our strategic growth objectives.

Reporting to the Marketing Manager - Africa and working collaboratively with the Global Marketing Team, you will play a critical role in marketing activities directed at the African market.

Your main mission is to create content that resonates with our clients and prospects, directly contributing to the company's growth and strengthening our position in the market.

You will be an active contributor to the content strategy and be responsible for the execution and coordination of digital content.

You will have experience in cross-channel content marketing and content optimization, including text, audio, social media, and a strong emphasis on content strategy.

What You Will Work On


* Collaborate with the Global Marketing Team on a content strategy and create locally relevant content assets in different formats


* Collaborate with sales, customers, and industry experts to produce relevant B2B content that meets the needs of both key stakeholders and our audience


* Produce well-researched, compelling, and vertical market-focused content for various channels, including but not limited to blogs, social media, website, email campaigns, and whitepapers


* Grow our subscriber base by providing them with regular, helpful content that's in tune with their needs


* Conceptualize, plan, shoot, and edit high-quality videos that align with brand guidelines and messaging


* Help build and manage our editorial calendar and written guidelines.


* Stay up to date with the latest industry trends and customer challenges to build a more effective editorial calendar


* Serve as an exemplary writer, consistent with our company's tone and mission.

You write clean, concise, well-polished copy


* Create multiple resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include case studies, eBooks, whitepapers, infographics, guides, employee profiles, etc.)

Accountability:

The Content Specialist is accountable to the Marketing Manager, Africa, for their responsibilities stated in this job description.

These responsibilities will be monitored and managed through the mid-year and annual performance review and supported through the monitoring of their KPIs.

Competencies:


* Collaborative Communicator: A positive team player who communicates clearly and effectively across diverse teams and stakeholders


* Agile and Forward-Thinking: Demonstrates flexibility, initiative, and the ability to adapt quickly to shifting priorities and unexpected challenges


* Customer-Centric Listener: Actively listens to understand underlying needs and recommends thoughtful, strategic solutions-beyond simply taking orders


* Team Commitment: Eager to contribute to a growing team and committed to evolving alongside it


* Integrity and Discretion: Maintains a strong wo...