Sr. Manager-Regional Head-DSP

Regional DSP Head for NC 1 based at Lucknow Location

SEIPL (Entity: LK Electricals & Automation)

Experience: 7- 10 Years

Job Location: Lucknow

Job Description

Job Purpose

Handling Direct Dealers (DSP) of NC1

To generate the pull of the products from the users by creating awareness on the features & specifications of products

Establishing brand positioning in the market through promoting the USPs of the brands over the competitor brands

Developing the loyalty with the Dealers (DSP) for repeating the purchase and thereby creating tertiary visibility through loyalty programs and Sales Promotional activities.

Key Responsibilities

Dealer channel development & primary sales of region, appointment of new dealers in vacant territory

Regularly monitoring daily work & secondary tracking of sales executive & development of skill, productivity of team.

Soft skills required for data analysis and to take corrective action in market.

Market Development of company's products and enhancement of sales through various marketing initiatives/drives & driving Marketing Initiatives like- Electrician meet, Dealer`s meet, Architect meet etc.

Business development through market visit at Architects / Contractors/ Builders/ End Users/site & Key Outlets

Influencer like Architects and Electricians Development through trainings as well as product application trials & Influencers connect on product specifications.

Assistance to Sales team/Dealers/End Users etc.

for solving market related issues like- product, product quality and application at user and site level.

Providing training to sales officers & end users (Product Knowledge / Application Training / Planning & Implementation of Market Development Module / Conducting User Development Meets)

Joint working with sales officers to identify the concern areas and take corrective action for development on market development areas.

Personal Good connect required with Dealers, Architects, Top Electricians, Contractors & Builders

Joint working with sales officers to identify the concern areas and take corrective action for development on market development areas.

Driving new products in Market - Launching of products: Driving of end user connect program & Promotion of new products/applications as per new product launch module & Providing market & users feedback of new launches.

To generate market intelligence and track competitors' activity.

Knowledge & Information required - Project sales experience, Preferably of Electrical products of Single phase market.

Candidate Profile


* Should have working exposure in User level connects & influencers products.


* Result Orientation, Relationship Building, Problem Solving, Teamwork & collaboration, Interpersonal Effectiveness.


* Secondary & Tertiary Sales, Key account management, Influencers connect, User Connect.

User Loyalty Programs, BTL activities, training.

Education

PG Preferable MBA Marketing

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