Digital Marketing Director

Greif is a global leader in performance packaging located in 40 countries.

The company delivers trusted, innovative, and tailored solutions that support some of the world's most in demand and fastest-growing industries.  

 

With a commitment to legendary customer service, operational excellence, and global sustainability, Greif packages life's essentials - and creates lasting value for its colleagues, customers, and other stakeholders.  

 

Learn more about the company's Customized Polymer, Sustainable Fiber, Durable Metal, and Integrated Solutions at www.greif.com and follow Greif on Instagram and LinkedIn. 

 

OUR VISION: 

Being the customer service company in the world. 

 

OUR PURPOSE: 

Creating packaging solutions for life’s essentials. 

Job Requisition #:
033548 Digital Marketing Director (Open)

Job Description:

The Director, Digital Marketing, leads the enterprise digital marketing ecosystem for Greif and its subsidiaries.

This role encompasses digital content, AI-driven search visibility, marketing automation, and global web strategy, aiming to accelerate revenue, strengthen brand authority, and enhance customer acquisition and retention.

This leader sets the vision and execution roadmap for global websites, AI search optimization, marketing automation, email marketing, and sales enablement platforms.

The role partners closely with Global Sales, Product Management, and IT to ensure digital channels drive measurable commercial impact.

The Director operates with a performance mindset, using data, analytics, and AI-powered insights to continuously improve engagement, conversion, and pipeline contribution.

Key Responsibilities


* Leads the global organization in defining communication & marketing priorities and timing.


* Promotes and maintains the brand image across the global organization.

Analyzes brand perception and ensures positive impact of the brand in the market. 


* Define and implement communication strategies to entrench a repeatable model for achieving a strong communication & marketing plan for each market segment that result in enhanced lead generation and sales growth.


* Foster collaborative, integrated working relationships across the organization to jointly achieve business strategies and growth objectives.


* Define annual communication plans.

Lead the creation and implementation of new ideas, tools, and documents.


* Execute marketing communications elements of the strategic marketing plans.


* Lead cross-functional teams to activate on strategic marketing actions; monitor success and continually refine processes and goals.


* Performs other duties assigned.

Digital and AI Strategy Leadership


* Define and execute a global digital marketing strategy aligned to business growth objectives


* Lead AI-driven search strategy, including SEO, generative engine optimization, structured data, and content architecture to maximize visibility across traditional ...