Product Owner - Card Content Development Transformation

We are seeking a visionary and hands-on Product Owner to lead the design, build, and optimization of our digital asset management (DAM) system and reusable content library, enabling automated content creation and assembly for all card marketing initiatives.

This role is central to transforming our creative development and deployment process, leveraging the full suite of Adobe solutions-including AEM Cloud, Adobe Express, GenStudio, Dynamic Media, and Firefly-integrated with our proprietary Marketing workflow platform.

As a Product Owner - Card Content Development Transformation (VP) you will lead the design, implementation, and optimization of a digital asset management (DAM) system and reusable content library for card marketing.

This role drives the transformation of creative development processes by leveraging Adobe solutions (AEM Cloud, Adobe Express, GenStudio, Dynamic Media, Firefly) and integrating them with proprietary marketing workflows.

Responsibilities include architecting a unified content ecosystem, enabling automated content assembly, streamlining workflows, championing governance and compliance, and fostering cross-functional collaboration.

The ideal candidate has deep expertise in marketing content management, experience with Adobe tools, strong strategic and analytical skills, and a proven track record of leading teams through change.

Key Responsibilities:



* Lead the end-to-end design and implementation of a scalable DAM and reusable content library, utilizing Adobe Experience Manager (AEM) Cloud as the backbone for content management, automation, and deployment.

Ensure seamless integration with Adobe Express, GenStudio, Dynamic Media, Firefly, and our campaign setup platform to support automated omnichannel content creation, personalization, and compliance.


* Develop and optimize processes for automated content creation and assembly, including editorial copy, images, disclosures, and other creative assets.

Champion the use of reusable, brand-agnostic components and design tokens to drive consistency, flexibility, and speed to market across our paid and owned media channels.


* Collaborate with technology, marketing, and design teams to integrate Adobe solutions with our campaign setup platform, ensuring a single source of truth for content, real-time updates, and streamlined compliance review and approvals.

Establish API-driven content supply chains and automated workflows to reduce manual effort and eliminate redundancies.


* Define and communicate a clear product vision for the creative development suite, aligning with business objectives and marketing goals.

Advocate for scalable, future-proof solutions that empower marketing teams to build, style, and manage content independently, minimizing reliance on developers and operational teams.


* Serve as the day-to-day leader and facilitator, bringing together stakeholders across Card Marketing, Planning, Campaign Management, Activation, Product, Legal...