Marketing Operations Specialist

We Are Looking For

As a Marketing Operations Specialist, you'll play a pivotal role in optimizing our marketing technology ecosystem and driving scalable campaign execution.

Reporting to the Marketing Manager - Africa, you will be the steward of our Marketing Automation Platform, responsible for orchestrating email programs, managing databases, creating forms, delivering insightful dashboards, and ensuring seamless lead lifecycle management.

This is a high-impact role with the opportunity to influence strategy, streamline operations, and be a key player in a forward-thinking marketing team reshaping the future of our digital engagement.

Current Tech Stack:



* Dynamics CRM


* HubSpot Marketing Platform


* Google Analytics and Google Tag Manager

What You Will Work On


* Own and Administer the Marketing Automation Platform: Manage data workflows, automation rules, integrations with CRM systems, and platform governance to ensure stability and scalability


* Collaborate on Martech Strategy and Adoption: Partner with digital and cross-functional teams to evaluate technology needs, drive adoption of existing tools, and ensure efficient integration across platforms


* Maintain and Improve Data Quality: Monitor and enhance database health through hygiene programs, segmentation strategies, and deliverability best practices, ensuring clean, actionable data


* Optimize Campaign and Lead Management Workflows: Design and implement lead lifecycle and CRM workflows that enable timely follow-ups, nurture strategies, and smooth hand-offs to Sales


* Drive Reporting and Operational Insights: Support the development of dashboards, performance metrics, and marketing attribution models that help track ROI and inform decision-making


* Champion Operational Excellence: Establish best practices for campaign execution, form creation, tracking, and user journeys to maximize efficiency and conversion


* Turn Martech into a Revenue Enabler: Leverage automation and segmentation to enhance personalization, improve campaign outcomes, and generate pipeline opportunities

Accountability:

The Marketing Operations Specialist is accountable to the Marketing Manager, Africa, for their responsibilities stated in this job description.

These responsibilities will be monitored and managed through the mid-year and annual performance review and supported through the monitoring of their KPIs.

Competencies:



* Global Data Privacy Awareness: Strong understanding of international data privacy regulations, with a particular focus on African jurisdictions


* Project Management: Proven ability to manage multiple projects simultaneously and deliver high-quality results under tight deadlines


* Autonomous and Proactive: Comfortable working independently in a fast-paced, hands-on environment with minimal supervision


* Collaborative Communicator: A team player with excellent interpersonal skills and clear, effective communication
...