Product Owner - Journey Orchestration Transformation CoBrand

We are looking for a driven and enthusiastic team member to deliver a breakthrough personalization and journey orchestration roadmap for the CoBrand team.

The candidate will take an innovative approach to developing a strategy for how we:


* Deliver personalization at scale


* Enable personalization through agentic assembly


* Empower the marketer to own the customer journey

As a Marketing Transformation Product Owner on the Journey Orchestration team, you will sit at the intersection of technology, marketing, design, data, and controls-directly impacting our ability to deliver compelling and effective customer-first experiences across all channels.

You will have a "blank sheet of paper" to design the future, but you must be able to bring together the right people to do the discovery, define the business requirements, processes, technology, and governance to deliver.

A successful candidate will:


* Define the Vision: Develop and articulate a clear product vision and strategy for Personalization, aligning it with overall business objectives and marketing goals


* Be the Voice of the Marketer: Deeply understand the needs of our customers, CoBrand marketing strategy, activation, and service teams through discovery, and data analysis.

Translate these needs into actionable product requirements for real-time decisioning and personalized experiences


* Own the CoBrand data needs Roadmap: Create, prioritize, and maintain a robust product backlog ensuring features and enhancements are aligned with the product roadmap and deliver maximum business value

You will collaborate with a team of marketing transformation product owners to develop and deliver a roadmap that radically elevates how we plan, manage, and activate campaigns in the industry's largest marketing execution space.

You will partner with our Planning, Campaign Management, and Activation teams; Product; Risk; Data Owners; and Technology to design and build new processes and capabilities across Salesforce and AI-integrated orchestration.

You will be the day-to-day glue that brings teams of people across Card Marketing together to deliver on the strategy objective and the single leader we look to in order to understand progress and barriers through transformation.

You must be a player-coach who is unafraid to roll up your sleeves and demonstrate by doing.

You must be able to operate within a highly matrixed organization, effectively influencing and communicating cross-functionally with all levels of management to enable business and financial results.

You must be comfortable with ambiguity and be able to create structure where it may not exist.

Finally, you must have a track record of leading teams through change and be unafraid to challenge the status quo to reimagine how we do business to deliver a consistent marketing/customer experience.

Responsibilities


* Serve as a thought-leader who drives a strategic, complex, and highly visible personalization program...