Sr. Manager - Marketing Communications

Main responsibilities.



* Manage Brand and Marketing Communication for Lauritz Knudsen Brand


* Lead creative development for a variety of campaigns to motivate the target audience to "get inspired" and "take action":


* Conceptualise campaigns with an end-to-end execution in mind.


* Manages all marketing programs around key campaigns, which include social, advertising, print, and promotions.


* Strategies and continuously improve the existing campaigns to deliver more.

Drive innovation in communication and execution.


* Manage and execute the integrated communication plan based on marketing guidelines and business objectives.


* Lead engagement initiatives across markets and personas: digital and physical events, programs, and drive MAU (monthly active users) target achievement.


* Manage the offline and online branding activities in rural and metros.


* Lead generation through online and offline source mediums; funnel construct and nurturing, and sales enablement and support for enterprise sales' requirements.


* Continuously measure and report KPI and ROI of all activities and programs carried out, based on ROI outcome, and drive spend optimisation.


* Analyse brand positioning and consumer insights - have experience in managing brand health research for brands and have worked with external agencies.


* Translate brand elements into plans and go-to-market strategies.


* Monitor market trends, research consumer markets and competitors' activities.

MICA, MBA, FULL TIME

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150 000+ employees in 100+ countries
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This position will be posted until filled.

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