Director, Sales Operations & Sales Enablement

Job Description:

At Sparklight, a Cable One company, you'll be part of a team that keeps people connected to what matters most.

Here, your career is more than just a job-it's a journey filled with purpose, growth, and support.

You'll thrive in a role that values your well-being, offers a strong work/life balance, and encourages you to make a difference in the community where you live and work.

We're proud to foster a workplace that's open, inclusive, and genuinely welcoming-where you can be yourself and feel right at home.

The Director of Sales Operations & Sales Enablement is a senior, hands-on revenue leader responsible for building, operating, and continuously optimizing Sparklight Business's sales execution engine.

This role owns the operating rhythm of revenue-ensuring sales strategy translates into consistent execution, predictable performance, and measurable growth.

Reporting to the VP of Business Services, this leader will integrate Sales Operations, Enablement, Analytics, and Field Productivity into a unified system that supports Sparklight's Defend / Grow / Execute strategy.

The role partners tightly with Sales, Marketing, Product, Finance, and Implementation to drive disciplined execution across the full customer lifecycle.

This is not a reporting or training-only function.

It is a system-builder role accountable for outcomes.

What You'll Do

Sales Operations (Revenue Execution Engine)


* Own and optimize the end-to-end sales operating model, including forecasting, pipeline governance, quota deployment, territory design, and capacity modeling.


* Establish and run weekly, monthly, and quarterly operating rhythms (WBRs, MBRs, QBRs) with clear performance inspection and accountability.


* Drive forecast accuracy, pipeline health, deal velocity, and conversion discipline across all sales segments.


* Partner with Finance on revenue forecasting, budget alignment, compensation modeling, and ROI measurement.


* Ensure CRM (Salesforce) accuracy, adoption, data integrity, and reporting standardization.

Sales Enablement (Field Productivity & Consistency)


* Design and execute a scalable sales enablement framework that supports onboarding, role readiness, and continuous performance improvement.


* Own sales methodology adoption (e.g., discovery, qualification, solution design, deal governance) and ensure consistent execution across regions and roles.


* Build and maintain playbooks, sales motions, tools, templates, and best-practice libraries aligned to Sparklight Business products and ICPs.


* Partner with Product and Marketing to ensure launch readiness, clear value messaging, and field adoption for new offers.


* Measure enablement effectiveness using productivity, ramp time, win rates, and quota attainment-not activity alone.

Analytics, Insights & Continuous Improvement


* Develop and maintain executive-level dashboards tracking KPIs such as pipeline coverage, win rates, ARPU, churn risk, ...