GTM Megatrend Strategy & Evangelism Manager

GTM Megatrend Strategy & Evangelism Manager

This role has been designed as 'Hybrid' with an expectation that you will work on average 2 days per week from an HPE office.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work.

We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world.

Our culture thrives on finding new and better ways to accelerate what's next.

We know varied backgrounds are valued and succeed here.

We have the flexibility to manage our work and personal needs.

We make bold moves, together, and are a force for good.

If you are looking to stretch and grow your career our culture will embrace you.

Open up opportunities with HPE.

Job Description:

Develop and deliver integrated, end-customer go-to-market (GTM) strategy, messaging, and activation frameworks that align HPE's portfolio to the most critical enterprise transformation decisions.

Responsible for shaping and operationalizing HPE GTM strategy within global marketing across products, services, and solutions, with a strong emphasis on outbound, customer-facing impact.

Defines and drives adoption of GTM frameworks that guide marketing, sales, partner, and communications teams in how HPE engages customers.

Develops and maintains core GTM narratives, value propositions, and strategic plays that translate market dynamics into clear, actionable engagement models.

Aligns cross-functional teams and processes to ensure consistent execution, message integrity, and strategic focus.

Establishes benchmarks, adoption metrics, and feedback loops to continuously improve GTM effectiveness and impact.

This Master-level individual contributor role is responsible for leading GTM Strategy and Evangelism for HPE's FY26 go-to-market framework, with a focus on market megatrends and Customer Acceleration Plays (CAPs).

The role exists to ensure that HPE's GTM strategy is not only well-defined, but deeply understood, consistently applied, and confidently executed across the entire GTM engine.

This individual serves an architect, content creator and evangelist for how HPE goes to market-translating complex market dynamics into clear strategic narratives, practical frameworks, and repeatable engagement models.

They will drive adoption of the FY26 GTM framework across marketing, sales, communications, partners, and enablement teams worldwide, while evolving the framework over time as market conditions change.

The role balances strategic development with visible leadership: shaping core content and messaging while actively educating, influencing, and aligning internal teams, partners, analysts, and customers.

Success is measured by adoption, fluency, consistency, and confidence across the GTM organization-by how effectively the framework changes behavior and improves alignment at...