PH Product Manager

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets.

At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment.

We believe that diversity is the driving force behind innovation, creativity, and overall business success.

Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Your Role: PH Product Manager

Gain deeper consumer insights, marketing trends to fully understand competitive field and determine proper, marketing positioning for pet health products, set strategic promotion planning, to achieve business target and long-term development of PH products.

Your Responsibilities:


* Develop clear brand position and both short-term and long-term brand strategy


* Develop brand strategic plans with strong market insight and deeply influence the achievement of sales turnover and profit goals


* Develop business and marketing activities for assigned products, including pricing (strategy and promotion plan), sales plans (improvement of penetration and velocity), and campaign implementations (recruitment of customers and pet owners)


* Achieve the assigned target of innovation, including pre-launch preparation and new launch


* Closely connect with KOLs of pet industry


* Research and analysis of market situation, consumer behavior and competitor activities


* Prepare regular brand business analysis (sell in/sell out/penetration/repurchase%) and improvement plan


* Maintain and update brand assets according to internal and regulatory requirements, such as design and product specifications/changes as needed


* Train field sales and customer service personnel on brand/product introductions, SAM process and project/campaign execution

What You Need to Succeed (minimum qualifications):


* Passionate and driven individual, who can demonstrate enthusiasm for marketing and is keen to learn and broaden the skills


* Take a proactive and analytical approach and results oriented


* Excellent influence and communication skills, interpersonal skills to establish strong relationships with internal and external stakeholders


* Confident, personable pleasant and professional demeanor at all times


* Bachelor /Master degree (Business School / University)


* Minimum 5 years of experience working in product marketing or marketing related dept


* Ability to multi-task in a fast-paced and constantly changing environment


* Good planning ...