Senior Growth Marketing Strategist, Installments Lending (BNPL Products)

The Senior Growth Marketing Strategy Associate within the Customer Marketing team will own end-to-end marketing strategy for innovative payment solutions-Buy Now, Pay Later (BNPL) and Installments-across consumer and business cards, including Chase Pay Over Time at Checkout and After Purchase.

This is an individual contributor role with significant ownership, operating in a highly matrixed environment with frequent senior-leader communications.

Ideal candidates bring financial services experience, strong executive storytelling, and agency/creative leadership.

Job Responsibilities:


* Own BNPL and Installments marketing strategy across the lifecycle (targeting, contact, messaging, and channel mix) to acquire new users and drive repeat usage.


* Translate strategy into action across channels; plan and execute trigger-based, customer-centric journeys across email, direct mail, in-app/mobile, and digital.


* Lead the mobile-app nudge strategy to deepen engagement and drive portfolio growth; establish best practices and ensure consistency and effectiveness across campaigns.


* Develop audience strategies, identify real-time data attributes, and implement cloud-based marketing campaigns; oversee execution from initiation through completion.


* Build and prioritize the test-and-learn roadmap; define hypotheses and measurement frameworks; socialize plans and results with GMs, Finance, and senior leadership.


* Create executive-ready presentations and business updates; simplify complex topics with data-driven narratives and clear recommendations.


* Partner with Analytics and Finance to define KPIs, measure impact, optimize CAC/LTV, and guide reinvestment.


* Manage creative development with internal teams and agencies; set briefs, guide concepting, and ensure high-quality storytelling across brand and performance channels.


* Develop and maintain a 2-3-year target-state plan with strategic objectives and milestones; track progress and drive continuous improvement.


* Ensure compliance and risk standards are embedded across all campaigns; proactively partner with Legal/Compliance for safe, timely launches.

Required qualifications, capabilities, and skills:


* 5+ years in lifecycle, growth, or product marketing; financial services, payments, lending, or card experience strongly preferred.


* Proven success operating and influencing in a large, highly matrixed organization; strong cross-functional partnership with Product, Risk, Legal/Compliance, Finance, Tech, and Operations.


* Executive presence and exceptional communication skills; adept at crafting and delivering C-suite-caliber presentations and business cases.


* Hands-on experience with enterprise CRM and cloud-based orchestration; trigger-based journeys, segmentation, and personalization.


* Disciplined test-and-learn approach (audience, offer, creative, channels) with fluency in funnel analytics and performance optimization.


* D...