Large Store Customer Management Director, Winn-Dixie

What you'll do:

Coca-Cola Beverages Florida is seeking a highly strategic and relationship‑driven Director of Customer Management to lead the executive partnership with Winn-Dixie across the Large Store channel.

In this role, you will represent the Coca-Cola system and bottling network as the senior point of contact, driving mutually beneficial short‑ and long‑term growth through customer leadership, commercial strategy, and execution excellence.

You will guide a customer-facing sales team, elevate Large Store selling capabilities, and serve as the internal subject matter expert for all Large Store channel activity.

Your leadership will play a critical role in shaping a world‑class selling organization and influencing results across the Coca-Cola system.

Roles and Responsibilities:

Customer & System Leadership


* Serve as the senior Coke Florida representative to Winn-Dixie, influencing at the executive level.


* Act as the system spokesperson and subject matter expert for Large Store channel strategy.


* Bring forward opportunities that leverage full CCBF capabilities, including Commercial Leadership, Product Supply, Marketing, and more.


* Lead CMA development and communicate Large Store channel plans internally and externally.


* Lead Joint Business Planning (JBP) and build a multi-year strategy for Winn-Dixie and CCBF.


* Communicate with senior management to influence and drive Large Store business results.


* Represent Coke Florida in key internal and external meetings, including senior-level customer engagements.

Commercial Leadership & Growth


* Maximize volume, share, revenue, and profit for both Coke Florida and Winn-Dixie.


* Drive growth within the existing business and identify new business opportunities.


* Oversee pricing architecture, price/package planning, program frameworks, and promotional strategy.


* Develop and implement customer-specific business plans with objectives, strategies, and initiatives tailored to the Large Store environment.


* Establish channel-specific initiatives including brand, package, merchandising, and activation priorities.

Execution Excellence


* Lead execution performance with focus on:



* PicOS precision


* Forecast accuracy

Ensure strong plan delivery across Regions through a team of Sales Associates.

Set executional standards for brand, package, merchandising, and activation within the Large Store channel.

Lead annual Regional Large Store plan achievement across segmented territories.

Revenue Management & Financial Performance


* Improve revenue management through TPO insights and operational cost optimization (delivery, BD&L, pricing accuracy).


* Partner with Revenue Management to create pricing and package strategies that improve price realization and profitability.


* Oversee promotional activity and cost efficiency initiatives that strengthen financial performance.

Cross-Functional Collaborati...