Marketing Strategy Senior Associate-Customer First XLOB Marketing

The Customer First XLOB Marketing team unites business units to deliver integrated, data-driven marketing strategies that elevate our brand and maximize organizational value.

We focus on driving growth, reinforcing our value proposition, and leveraging insights to shape impactful campaigns.

As a Marketing Strategy Senior Associate on the Customer-First Cross-LOB Marketing team, you will help shape the Security Marketing campaign strategy and manage best-in-class programs that advance cross-line of business objectives.

You will also lead the internal communications channel focused on educating employees about emerging fraud and scams-owning strategy, messaging alignment, and cadence.

Partnering closely with strategy leads and execution teams, you'll deliver integrated, data-driven campaigns that reinforce Chase's value proposition and support our customer-first mission.

Job responsibilities



* Support development of the Security Marketing campaign strategy; leverage performance learnings and insights to drive goals.


* Collaborate with marketing leads to identify opportunities, define campaign strategies, and build measurement and reporting frameworks.


* Manage multi-channel campaigns to ensure initiatives are on-strategy, on time, and within budget.


* Coordinate cross-LOB and functional partners (Brand Marketing, audience targeting, analytics, digital asset build, Legal, Compliance/Regulatory Review, and others).


* Follow a disciplined execution process from creative agency kickoff through launch and post-campaign optimization.


* Use business-approved tools (e.g., Adtrax, Workfront) to document, route, approve, and track content/tactics; ensure compliance with Audit and Controls.


* Recommend improvements based on results; drive efficiencies, reduce costs, and elevate engagement tactics to deliver measurable outcomes.


* Partner with analytics and marketing leads to deploy measurement frameworks; assess campaign and content effectiveness; translate insights into action.


* Lead the strategy and execution of the internal communications channel educating employees on emerging fraud and scams; align messaging and cadence across stakeholders.

Required qualifications, capabilities and skills:


* Bachelor's degree in Marketing, Communications, Business, or related field.


* 5+ years of professional experience leading projects and marketing campaigns.


* Proven ability to thrive in a fast-paced, team-oriented environment; strong attention to detail; comfortable managing multiple programs under tight deadlines.


* Willingness to roll up sleeves and own the details of execution.


* Creative and innovative within structured processes; commitment to continuous improvement and operational efficiency.


* Strong relationship-building and negotiation skills; earns trust with internal/external partners across all levels, including senior leadership.


* Excellent written and oral communica...