Senior Sales Representative

Senior Sales Representative
This is a customer-facing, consultative sales role within the National Purina Retail channel partnering with Tractor Supply Co and other Farm and Ranch Retailers with a focus on driving feed sales in the assigned territory.

Success comes from leveraging industry-leading tools, including analytical dashboards and technical expertise, while building strong relationships with retailer teams, store associates, managers, and district leaders, to boost brand presence and in-store sales.

The position is responsible for growing market share through proprietary products and ensuring both customer and end-consumer satisfaction.

This position is remote (virtual) and offices from home but must be located within this territory which is in the following states: Wisconsin, Minnesota, Illinois, Michigan, and Indiana

Candidates will be expected to live in the geography.

Responsibilities include:

45% Sales Activities


* Promote the Purina Animal Nutrition brand by partnering with local store management, driving product visibility, and ensuring flawless execution of promotions.


* Conduct regular store visits within assigned territory to build strong relationships and support premium product sales that exceed targets and budget goals.


* Deliver exceptional results in retail environments through strategic engagement and performance-driven initiatives.

35% Business Execution


* Act as the primary communication link between field teams and internal departments, including marketing, supply chain, and innovation.


* Maintain in-depth knowledge of Purina branded products to support sales and training initiatives.


* Build strong, trust-based relationships with accounts to enable training events, new store onboarding, and growth activities.


* Develop strategic partnerships with key customer leaders such as Regional Vice Presidents, District Managers, Store Managers, Team Leads, and Receivers.


* Collaborate effectively with peers and Customer Development Managers across the territory to ensure alignment and execution.


* Record results and manage administrative responsibilities through the CRM platform.

20% Collaboration and Strategy


* Partner with cross-functional teams to create impactful sales and marketing collateral.


* Build strong internal and external relationships across divisions and companies to support broader growth objectives.


* Drive innovation by introducing new strategies and trend-forward approaches to elevate opportunities within the territory.

RequiredExperience/Knowledge/Skills


* Bachelor's Degree in Ag or related business field (ex.

Animal Science/Nutrition, Ag Business, Ag Education)


* 2+ years successful sales and/or nutritional experience influencing individuals through knowledge


* Ability to manage shifting and multiple priorities, motivated, responsive manner with shoppers and Retail store associates


* Relationship skills: ability to cre...