Associate Brand Manager, Pull-Ups®

Associate Brand Manager, Pull-Ups®

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

As the Associate Brand Manager (ABM) for Pull-Ups®, you will drive key marketing initiatives and execute strategic plans to strengthen the Pull-Ups® brand within the Kimberly-Clark portfolio.

This role reports directly to the Brand Leader and collaborates with cross-functional partners including brand, sector and business unit management, R&E, customer development, design, agency partners, and product supply teams.

In this role, you will:


* Support the development and implementation of marketing projects for Pull-Ups®, including new product launches, pricing strategies, and promotional programs to grow the brand’s market share and presence.


* Analyze consumer insights, market share, and sales performance data to assess Pull-Ups® brand health and effectiveness of marketing activities, providing ROI analysis for ongoing and completed programs.


* Craft compelling narratives and provide actionable recommendations based on competitive landscape, category dynamics, customer feedback, and consumer behavior to elevate Pull-Ups® brand equity.


* Conduct both foundational and advanced analyses to identify trends, diagnose issues, and propose solutions that support robust brand strategies and execution.


* Identify and leverage relevant consumer and shopper insights to inform Pull-Ups® marketing and commercial strategies.


* Partner closely with customer teams to develop and execute distribution, packaging, shelving, and merchandising plans tailored to Pull-Ups® product lines.


* Execute annual business and marketing plans designed to achieve Pull-Ups® financial targets and objectives.


* Participate actively in the rollout and management of brand commercial programs, ensuring alignment with overall business goals.


* Apply business acumen and marketing expertise to influence cross-functional projects and drive impactful results for the Pull-Ups® brand.

About Us

Huggies®.

Kleenex®.

Cottonelle®.

Scott®.

Kotex®.

Poise®.

Depend®.

Kimberly-Clark Professional®.

You already know our legendary brands—and so does the rest of the world.

In fact, millions of people use Kimberly-Clark products every day.

We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact.

We’re founded on more than 150 years of market leadership, and weâ€...