Assistant Brand Manager

The DAP Brand Team is in search of an Assistant Brand Manager that will support our product commercialization launches and event/tradeshow needs.

This person will work closely with Brand Management, Creative Services, Digital Marketing, Production Studio, Product and Insights teams, as well as external agencies and partners.

The responsibilities of this position include, but are not limited to: 

  

Responsibilities: 

Pre-Commercialization and Commercialization Coordination – Collaborates on creating and managing New Product Launch Commercialization task list and timelines, as well as attend Commercialization meetings to keep team on track and on task.

Manage literature timelines in coordination with the Graphics team and launch kit needs with internal and external teams. 


* Strategic Branding Support – Assist in reviews of packaging, literature, advertisements, etc.

to support graphic development of branding materials to ensure alignment with equitable sub-brands and the DAP master brand.


* Brand Strategy & Competitive Analysis: Review packaging and positioning of products and suggest improvements in-store or online.

Research competition and identify opportunities for growth.


* Event and Tradeshow Coordination – Lead 3-4 industry specific tradeshows and assist with national tradeshows and sales meeting event needs from themes, to design assist, signage, show logistics (hotel, show registration), sales software, product orders/shipments and on-site assistance.


* Marketing Newsletter- Leads Marketing newsletter content gathering, design layout and distribution on a quarterly basis.


* Packaging Artwork Assistance – Provide support to the artwork trafficking teams by assisting with print supplier communication when needed. 


* Lytho Project Management System Lead & Reporting - Co-manages Lytho project tracking system and assists with reporting of activity to Brand team as needed.

Provide back-up to Graphics lead on request intake. 


* Process Improvement – Review existing processes to find areas to refine and improve through the use of AI and current systems. 


* Administrative – Invoice & budget tracking; Digital/Graphic Assist, Literature Management, etc.

Desired Skills and Experience 


* Bachelor’s degree in marketing, Business, management or communications.


* At least 2-3 years of hands-on Brand Management or Brand Marketing experience.


* Consumer Packaged Goods and/or Hardware & Home Improvement industry experience a plus.


* Outstanding record of efficient project and time management skills with the ability to effectively manage multiple projects concurrently while setting realistic timelines and managing deliverables.


* Demonstrated success working in a collaborative, cross-functional team capacity with the ability to communicate and work with various teams, technologies, and people  


* Action Oriented: Enjoys working hard and is full of...