Vice President, Analytics Lead - Mid-Market Payments Marketing

As a Vice President, Analytics Lead in the Mid-Market Payments Marketing team, you will drive a data-driven decision-making culture by delivering complex analytical projects that power marketing and sales outcomes.

Translate data into clear, actionable narratives that deepen understanding of our customers, journeys, products, and market.

Partner closely with technology, data, marketing, sales, finance, and operational analytics to align work to business priorities and deliver at pace.

Implement scalable measurement frameworks for performance, channel attribution, and automated insight generation.

Champion best practices in analytics, data governance, and measurement to foster continuous learning and innovation.

Manage a pragmatic pipeline of analytical initiatives tied to mid-market B2B marketing objectives, ensuring timely, high-quality delivery.

Proactively evaluate and integrate new data sources and capabilities to keep our analytics toolkit current.

Design and run structured tests that validate data value and inform scale decisions.

Cultivate effective vendor partnerships to accelerate innovation across enrichment, automation, and AI.

Set standards for reusable assets-dashboards, models, and analyses-that improve repeatability and time-to-insight.

Job responsibilities


* Lead end-to-end delivery of analytical solutions from scoping and design through development, QA, deployment, and enablement.


* Build trusted partnerships across technology, data engineering/warehousing, marketing, sales, finance, and analytics to ensure alignment and execution.


* Prioritize and manage a transparent pipeline of analytics projects that support marketing strategy and commercial goals.


* Translate complex findings into clear stories, recommendations, and artifacts that drive decision-making by non-technical stakeholders.


* Identify, evaluate, and manage vendors to introduce new capabilities in data enrichment, automation, and artificial intelligence.


* Proactively source and acquire new data; design and execute test-and-learn plans to assess signal quality, lift, and ROI.


* Develop scalable measurement and reporting frameworks for performance tracking, channel attribution, and automated recurring analysis.


* Establish and promote best practices in analytics methods, documentation, code hygiene, and data governance.


* Partner with marketing and sales to embed insights into planning, targeting, messaging, and funnel optimization.


* Create reusable analytical assets (dashboards, templates, feature stores) to accelerate delivery and consistency.


* Present progress, risks, and outcomes to stakeholders and senior leadership, ensuring clarity on business impact.

Required qualifications, capabilities, and skills


* Minimum 10 years of experience in analytics, data science, or business intelligence delivering business-impacting work.


* Proven experience designing and building dashboards and conducting e...