UKIE OTC Category Lead

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets.

At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment.

We believe that diversity is the driving force behind innovation, creativity, and overall business success.

Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Your role:

To provide effective team leadership and people management of our OTC Marketing team including Brand and Shopper roles.

Works closely with the Head of Marketing and wider team to provide input into the strategy and is accountable for the performance of the OTC category. 

To ensure that clear insights driven brand strategies, channel strategies, product lifecycle management and customer strategies are implemented.

To ensure that Elanco OTC brands are listed and effectively promoted in store and online as determined by above strategies.  This will be achieved through effective management of OTC marketing team.

 

To work closely with marketing and sales functions to ensure that the marketing strategies are executed effectively through brand & shopper marketing tactics.

To work with marketing agencies to ensure efficient delivery of agreed deliverables.  To communicate OTC performance and direction clearly and effectively with Head of Marketing and Head of Sales.

Your Responsibilities:

Execution of Country Affiliate Category and Brand Planning:


* Understand global and regional OTC strategies to interpret, adapt and translate into affiliate strategies and tactics leading to business success


* Responsible for overall UKIE OTC strategy in conjunction with HofM, HofS and wider business


* Accountable for brand strategy, shopper strategy and brand activation for OTC brands


* Leads OTC innovation with consideration of product lifecycle management, channel management, and development of innovation business cases where appropriate


* Accountable for overall effectiveness of OTC marketing campaigns and use of OPEX to achieve sales targets


* Manages OTC marketing team, responsible for team performance and achievement of targets and goals.


* Leads and develops programs and projects to meet marketing objectives.  Responsible for deliverables and execution of such programs.


* Builds metrics to track success and identify gaps versus planned outcomes.

Adapt strategies and plans accordingly.


* Builds strong cross functional collaboration with OTC sales, technical and...