Digital Media Sales Manager

Gulf Coast NBC and Gulf Coast ABC, the Hearst-owned properties in fast-growing Fort Myers, FL, are looking for a Digital Media Sales Manager to provide energized leadership for our digital sales programs and Hearst’s emerging digital products.

If you have a passion for strategic digital selling, have experience with new media and enjoy staying up to date with its evolution, including AI driven revenue tools, this customer-focused position leading a strong and successful team is ideal for you.

  You will report to the Sales Director.

Responsibilities


* Prepare and implement individual advertiser account strategy including revenue goals


* Meet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goals


* In partnership with the Local Sales Manager, lead weekly sales meetings; prepare and lead quarterly/annual sales planning meetings


* Evaluate seller performance and provide feedback


* Be a primary negotiator for the station on all digital business; review important sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines


* Respond to Request For Proposals (RFPs); meet client deadlines


* Meet with clients to develop/strengthen business relationships; improve client retention


* Develop/strengthen business relationships with important station vendors


* Support local sellers in sales presentations to multiple points of contact with client/agency personnel


* Develop and produce non-traditional revenue and new sales programs


* Manage multiple expense budgets related to digital projects


* Work in partnership with the Local Sales Manager and National Sales Manager to achieve shared and strategic goals


* Provide training to Local and National sellers


* Work with Digital Client Specialist and campaign managers to ensure audience delivery and creative assets of clients are met.


* Ensure that all necessary sales presentations are comprehensive and available in advance of the selling window


* Maintain current and accurate revenue forecasts by account


* Review new insertion orders

Requirements


* Have a complete understanding of current digital marketing strategies including synergist values with other media.


* Understanding of pricing and inventory management principles


* Dissect an advertising Request For Proposal (RFP); identify important revenue opportunities, and prepare comprehensive and a winning response


* Prospect, meet with, and close business with new station clients


* Have the skills to manage others


* Understand the digital landscape and competitive products


* Possess strong organizational skills


* Proficiency with Wide Orbit, Kantar, and One Domain/WO Media Office


* Valid driver's license and reliable automobile


* Related military experience will be considered

Values in Ac...