Digital Experience/Behavioral Analytics (Tagging)- Senior Associate

Are you ready to shape the future of digital banking? Join us at Chase as we transform customer experiences through innovative data and analytics.

As a Tagging Analyst, you will play a key role in ensuring our digital channels deliver reliable, actionable insights.

Your expertise will help us deepen customer engagement and position Chase as a leader in digital financial services.

Be part of a dynamic team where your contributions make a real impact.

As a Tagging Analyst in the Digital Data Owner team, you help us deliver accurate and meaningful data to drive business decisions and enhance customer experiences.

You collaborate with cross-functional teams to ensure our digital tagging and tracking are implemented correctly and support our strategic goals.

You play a vital role in maintaining data integrity and supporting analytics initiatives across web and mobile channels.

Together, we create value by transforming data into actionable insights.

Job Responsibilities


* Drive analytics data collection and measurement efforts by partnering with stakeholders


* Translate business objectives into feature measurement specifications with detailed acceptance criteria


* Collaborate with web and mobile behavioral analysis teams to transform event data into valuable data sets


* Review development specifications and resolve tagging or analytics gaps within digital channels


* Provide guidance in defining behavioral success metrics, key performance indicators, and product engagement metrics


* Prioritize data collection enhancements and defects to ensure timely delivery of initiatives


* Validate resolutions and maintain data integrity within reporting platforms


* Document data collection standards for new development efforts and site functions


* Provide consistent updates on progress, issues, risks, and concerns to digital analytics management


* Troubleshoot data requests and configure changes to support business needs


* Maintain strong partnerships with business solution analysts and technical project teams

Required Qualifications, Capabilities, and Skills


* Minimum 5 years of business analysis experience


* Experience with behavioral or click-stream data using analytics platforms such as Adobe Analytics or Google 360


* Experience validating analytics tags on web and mobile platforms


* At least 1 year working in an agile environment


* Experience working with web and native mobile app data


* Experience managing web analytics or tag management projects


* Experience with query languages such as SQL or Python


* Strong knowledge of business analysis tools and practices


* Excellent communication, project management, and client partnership skills


* Proven critical and strategic thinking abilities


* Ability to work in a fast-paced environment, meet deadlines, and perform at high standards with limited supervision

Preferred Qualifications, Capabilities, and ...