Lead Copywriter - Waterbury, VT

The Company:

Founded in 1978, Cabot Hosiery Mills is an American manufacturer of premium socks with uncompromised comfort, durability, and fit.

With a family of brands including Darn Tough Vermont, Wide Open, and Cabot & Sons, our mission is to make the world’s best socks, in Vermont, USA, and back them with our Unconditional Lifetime Guarantee. We are family owned, three generations strong, and have yet to produce our best sock.

Job Summary:

As we continue to scale one of the fastest growing apparel brands, we are seeking a strategic, hands-on Lead Copywriter to set messaging direction and define how the brand communicates and tells its story across campaigns and consumer touchpoints.

This role owns messaging strategy, concept development, and copy standards; ensuring brand voice and tone are clear, cohesive, and impactful across all initiatives.

The role provides daily guidance, feedback and instruction to lower level copywriters to ensure brand voice is consistent and effective.

Working in close partnership with the Director of Content + Creative, Manager of Corporate Communications, and creative, marketing, and cross-functional teams, the Lead Copywriter shapes and evolves the brand’s voice, narrative, and messaging frameworks to support brand and business objectives.

The Lead Copywriter leads copy from concept through execution, setting the standard for quality, consistency, and effectiveness.

This role mentor’s copywriters, manages workflows, and elevates the overall strength, cohesion, and strategic impact of brand messaging.

the starting salary for this role is $90,000-$105,000 based on experience

Key Responsibilities:

Messaging Strategy & Creative Development


* Lead messaging concept development and strategy for brand and product campaigns across all channels.


* Establish, shape, evolve, and uphold brand voice, tone, messaging standards, and copy systems to ensure consistency and clarity.


* Translate business and marketing objectives into compelling messaging frameworks and creative concepts.


* Lead copy development from initial concept through execution, ensuring alignment with approved creative direction.


* Clearly articulate messaging rationale, decisions, and strategic intent to internal teams and stakeholders.


* Contribute to naming, storytelling, product messaging, campaign narratives, and brand defining initiatives.


* Ensure messaging maintains cohesion and impact across all channels.

Team Mentorship


* Provide direction, mentorship, and feedback to copywriters, fostering growth in craft, creative thinking, and strategic messaging.


* Delegate work effectively across internal and freelance resources, ensuring quality, consistency, and efficiency.


* Foster a collaborative, solutions-oriented environment that encourages creative excellence and accountability.


* Proactively manage feedback, resolve challenges, and maintain smooth messaging workflows across pro...