Press Executive

MAJOR RESPONSIBILITIES

• Cultivate and sustain strong relationships with key media contacts and influencers, particularly in Women's universe and beauty sector, to elevate the brand image and visibility across traditional and digital platforms.
• Take a proactive approach in pitching coverage ideas and stories, ensuring accurate representation of the brand and securing qualitative editorial exposure.
• Manage press inquiries, provide timely and professional responses.
• Oversee the press showroom, manage stock-take, daily sample loaning and logistics arrangement effectively.
• Prepare and compile press materials, including press releases, dossier etc.
• Plan, coordinate and execute press events.
• Manage agendas and logistics for press-related activities and trips, including accommodations, transportation and hospitality arrangements.
• Track and analyze media coverage, compile comprehensive reports to evaluate the impact of press activities.
• Stay informed about industry trends, competitor activities, and shifts in the media landscape to guide strategic press initiatives.

JOB REQUIREMENTS

• University degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• Minimum of 3 years' experience in press relations, media and event management, or public relations, preferably within the luxury retail industry.
• Strong interpersonal and relationship-building abilities.
• Excellent written and verbal communication skills, with the ability to create compelling press materials and deliver engaging presentations.
• Creative, with a strong sense of storytelling and visual communication
• Familiarity with media monitoring tools and ability to analyze and report on media coverage.
• Ability to work independently and meet deadlines.
• Team player with a willingness to learn and collaborate.
• Proactive, detailed-oriented, and eager to contribute to a dynamic environment.
• Fluency in English and Cantonese.