Marketing Strategy Lead-Acquisition Marketing-Vice President

The Acquisition Marketing Campaign Management team is seeking an energetic, motivated, and experienced marketing people leader to drive best-in-class consumer experiences by leading a high-performing, results-driven team.

The Consumer Bank Acquisition Marketing team is responsible for driving incremental high-quality customer growth by launching and leading direct-to-consumer marketing campaigns that acquire new customers and deepen existing relationships.

As a Marketing Strategy Lead -Vice President on the Consumer Bank Acquisition Marketing team, you will support the consumer deposit relationships, and be responsible for managing a team of 3-5 associates who lead large scale, multi-channel acquisition campaigns, involving planning and executing creative strategies/tactics with a heavy emphasis on digital channels.

In addition, you will take on special assignments, be an authorized approver of creative for the team, and drive creative thought leadership and/or process excellence initiatives across the team.

Job Responsibilities:


* Serve as the creative marketing leader, driving best-in-class consumer experiences.


* Develop strong partnerships between ACM, strategy, and execution teams for cohesive collaboration.


* Lead capacity planning and prioritization within ACM team leadership.


* Ensure a strong control environment and act as Authorized Approver on final creative.


* Optimize direct response marketing campaigns to improve results and reduce costs.


* Conduct regular reviews of end-to-end customer experience, including creative messaging and competitive audits.


* Recommend strategic testing and optimization approaches based on data-driven decisions.


* Develop thought leadership by leveraging testing resources and strategic vendors to innovate and personalize experiences.


* Participate in pilot programs and process improvements to simplify and build capabilities.


* Lead initiatives outside acquisition campaigns, including cross-program creative leadership and process improvements.


* Communicate effectively with senior leaders, manage performance goals, career development, and oversee budget management for production and creative costs.

Required qualifications, capabilities and skills:


* 7+ years of experience, proven track record in direct or digital marketing as a project/campaign manager:


* Digital consumer marketing experience in owned, earned and paid channels; strong executional knowledge of social, paid display, email, and website creative


* Experience working as a leader working in a fast-paced environment, with strong skills in multi-tasking and prioritization


* Ability to balance tactical, project management with strategic thinking/approach; strong track record of managing initiatives with demonstrated ability to think strategically in providing creative leadership, all while adhering to a tight controls environment


* High energy, solutions-oriented i...