Marketing Category Analyst

The Category Analyst - Aftermarket Truck Accessories is responsible for providing analytical insights, supporting category strategy execution, maintaining digital product assortments, and assisting with category-related merchandising and operational processes.

This position supports the Category Manager by interpreting data, monitoring category performance, evaluating market trends, optimizing product content, and coordinating cross-functional initiatives.

The role blends analysis, reporting, digital merchandising, and category management support and exercises independent judgment within defined business guidelines-qualifying it as an exempt-level analytical role.

RESPONSIBILITIES:

Category Analytics & Insights


* Analyze sales, pricing, margin, product mix, and customer behavior data to identify trends, opportunities, and risks.


* Prepare weekly, monthly, and quarterly performance reports with actionable insights.


* Develop dashboards and analytical tools to support forecasting and planning.


* Monitor KPIs and work with the Category Manager to recommend adjustments to assortment, pricing, and promotions.

Digital Merchandising & Content Management


* Maintain and optimize online product content including features, specifications, imagery, categorization, and SEO attributes.


* Partner with marketing and UX teams to enhance product presentation and improve conversion.


* Validate accuracy of pricing updates, promotional messaging, and product availability across channels.


* Support product launches through content preparation, cross-functional coordination, and sales enablement materials.

Category Operations Support


* Assist in maintaining category roadmap initiatives and timelines.


* Monitor inventory levels, identify stockout risks, and collaborate with supply chain on planning inputs.


* Conduct competitive benchmarking of assortment, pricing, and merchandising strategies.


* Support vendor communication on product information, updates, and category opportunities.


* Collaborate with pricing, supply chain, customer service, and sales teams to ensure category alignment and execution.

Strategic & Administrative Support


* Contribute to development of annual operating plans and category growth initiatives.


* Evaluate new product opportunities and provide data-driven recommendations.


* Participate in cross-functional meetings, presenting insights and category updates.


* Continuously seek opportunities to improve category efficiency, customer experience, and profitability.

Characteristics and skills:


* Strong analytical mindset with ability to interpret data and provide insights.


* High attention to detail and accuracy in data management and content execution.


* Excellent written and verbal communication skills.


* Ability to balance multiple priorities in a fast-paced environment.


* Proficiency in Microsoft Excel and PowerPoint; BI tools k...