Copywriter - Waterbury, VT

The Company:

Founded in 1978, Cabot Hosiery Mills is an American manufacturer of premium socks with uncompromised comfort, durability, and fit.

With a family of brands including Darn Tough Vermont, Wide Open, and Cabot & Sons, our mission is to make the world’s best socks, in Vermont, USA, and back them with our Unconditional Lifetime Guarantee. We are family owned, three generations strong, and have yet to produce our best sock.

Job Summary:

As we continue to scale one of the fastest growing apparel brands, we are seeking a Copywriter who is as comfortable writing about American sock manufacturing as they are wordsmithing puns that tickle the sole.

The ideal candidate will have a minimum of 2-3 years' experience writing copy, a quick wit, and the ability to turn technical product details into engaging, consumer-facing copy.

The Copywriter plays a critical role in bringing campaigns to life through craft, consistency, and attention to detail, working in close partnership with senior creative and brand leaders.

This role is execution-focused, responsible for delivering high-quality copy within clearly defined creative direction, messaging frameworks, and brand standards established by senior creative leadership.  A passion for the outdoors and/or the state of Vermont is a plus.

This role starts at $72,000-$78,000 annually, depending on experience. 

Key Responsibilities:


* Write high-quality, channel-specific copy across digital touchpoints, including email, social, advertising, product descriptions, and website content.


* Execute copy for marketing campaigns by translating creative briefs and messaging frameworks into clear, compelling consumer-facing content.


* Proactively align with senior creative leadership on strategic, conceptual, or brand-level questions to ensure clarity and consistency.


* Produce high volumes of copy efficiently while maintaining accuracy, consistency, and quality across deliverables.


* Optimize copy for performance, readability, and discoverability across channels, incorporating SEO best practices where appropriate.


* Develop and maintain strong product knowledge to accurately communicate technical features and benefits.


* Apply established and approved brand voice(s) and tone consistently across all copy deliverables, incorporating feedback from senior creative leadership.


* Partner with designers and other members of the Creative team to ensure copy and visuals work cohesively.


* Collaborate cross-functionally with Marketing, Sales, and Product teams as a contributor to support product launches, promotions, and key storytelling initiatives.


* Incorporate feedback from senior creative leaders and key stakeholders efficiently and professionally to refine and improve copy.

Qualifications:


* Bachelor’s degree or equivalent experience.


* 2-3 years of professional copywriting experience.


* Strong creative judgment, with the ability to follow...