Complex Director of Marketing

About Us

The Woodlands Resort, Curio Collection is the perfect retreat in the Houston Area, and only 2 miles away from The Woodlands Waterway.

The resort is celebrating 50 years along with The Woodlands township.

At HEI, we recognize that our enormous success is solely the result of our greatest asset: Our People.

Where people work is a choice.

Against that choice, our greatest obligation is to ensure day in and day out that our associates have the compensation and benefits they deserve and industry leading tools, training and support that they need to excel.

At HEI, simply said, we honor the privilege of our associates choosing us by investing in and making them more valuable.

Don't meet every single requirement of this job? At HEI we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to still send in your information.

You may be the perfect candidate for this or for other roles within our organization!

We value U.S.

military experience and invite all qualified military candidates to apply.

Overview

The Director of Marketing leads the full marketing strategy, creative execution, and brand alignment for the hotel.

This role oversees all digital, brand, and creative initiatives; manages agency partners; drives revenue-enhancing campaigns; and ensures each property's identity is elevated, cohesive, and aligned with both HEI and brand standards.

This leader will oversee all hotel website strategy and performance, and paid advertising campaigns, in close partnership with brand teams, third-party agencies, and HEI's corporate marketing team, who will provide additional support, resources, and strategic alignment.

They will also manage PR via a third-party agency, create all collateral, support selective reputation management, and partner cross-functionally with property and regional teams.

Essential Duties and Responsibilities

Brand Strategy & Positioning


* Lead brand development and ensure consistent storytelling across all three hotels.


* Shape and refine hotel messaging, voice, and positioning for digital, print, and experiential touchpoints.


* Oversee hotel website strategy, content updates, SEO collaboration, and performance optimization.

Digital Marketing & Advertising


* Direct paid media campaigns (Meta, Google, display, metasearch, paid social) in partnership with brand teams, HEI's corporate marketing team, and external agencies.


* Monitor digital performance dashboards, optimize as needed, and ensure initiatives support revenue goals.


* Oversee email marketing, digital content development, landing pages, and campaign calendars.

Creative Development & Collateral


* Serve as the primary creator for all digital and print collateral-including sales materials, event promotions, brand assets, menus, signage, and on-property visual communication.
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