Senior Marketing Digital Experience Analyst

We are seeking a detail-oriented, curious, and proactive Senior Marketing Digital Experience Analyst to join the Marketing Analytics and Performance Transformation team.

This person has a strong growth mindset, is hungry to learn, and is motivated to consistently deliver the best possible outcomes.

This role partners closely with global and regional marketing teams across time zones to identify business problems, translate them into analytical questions, and design insights and dashboards that improve digital customer experience and drive business growth.

The role centers on web and digital experience analytics, expanding into broader digital marketing performance across channels (web, marketing automation, social, and paid media) to improve engagement, conversion, and lead quality.

Key responsibilities

Business partnering and problem framing


* Act as an analytics business partner to marketing stakeholders, proactively surfacing opportunities and issues in the digital funnel (traffic, engagement, conversion, lead flow).


* Translate business questions into clear analytical requirements and hypotheses, shaping the right analysis and dashboard approach rather than waiting for ad-hoc report requests.


* Facilitate discussions and working sessions to clarify objectives, define KPIs, and prioritize digital experience and campaign measurement needs.

Digital experience & web analytics


* Ensure accurate web tracking and measurement using Google Analytics 4 and other relevant tools to monitor user behavior, journeys, and site performance across both logged-in and logged-out experiences.


* Analyze website and landing page performance to identify friction points, content gaps, and optimization opportunities across key user journeys (e.g., product discovery, lead forms, self-service tools).


* Design and interpret A/B and multivariate tests to improve user experience, content effectiveness, and conversion rates, providing clear recommendations and expected business impact.

Digital marketing performance analytics


* Track and analyze KPIs across digital channels (web, email, marketing automation, social, paid media) to understand full-funnel performance and contribution to pipeline.


* Support or develop attribution and funnel views that connect marketing activities to outcomes (MQLs, opportunities, revenue), highlighting where to optimize investment and experience.


* Partner with demand generation, content, and product marketing to evaluate campaign performance and recommend next actions for continuous improvement.

Ways of working and continuous improvement


* Stay updated on best practices in digital experience analytics, marketing measurement, and tools (e.g., GA4, tag management, SEO/SEM tools, visualization platforms).


* Collaborate with data, MarTech, and IT teams to improve data quality, tracking standards, and integration across platforms.


* Contribute to establishing common KPI definition...