Trade Marketing Lead

Trade Marketing Lead

Job Description

Trade Marketing Lead

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU.

In this role, you will:

Position Summary


* The Trade Marketing Lead is primarily responsible in driving the entire commercial capability by ensuring strategic alignment of Brand, Customer, and shopper plans to develop integrated commercial strategies and deliver the commercial growth agenda across all categories to achieve volume and profit objectives of Kimberly-Clark.

The Trade Marketing Lead also monitors trade promotion fund in all accounts and product categories.

Responsibilities


* Accountable to facilitate a process of creating strong and aggressive “INTEGRATED” Commercial Plans that are fully aligned to shopper, channel and customer.


* Execution of strategic channel and shopper agenda, by defining and delivering a Point-of-Buying strategy, Category Management and trade marketing support


* Help Kimberly-Clark and our strategic customers / channels achieve Category objectives through the creation of demand at Point-of-Purchase


* Manage Trade Promotional Budget of all categories to deliver Operating Profit targets in alignment with country objectives and plans.


* Work with Marketing team on new product development with regards to product launch, exit, pack counts, top line forecasts (market share, volume) and baseline / incremental forecasts due to in-store promotions.


* Responsibility to develop and implement Integrated Business Planning process


* Develop and review Category Plans, POP initiatives / materials.


* Provide inputs on Local customer business review presentation and Regional business review development.


* Responsible in providing direction to develop channel pricing strategy (with appropriate trade competitive response plans) in alignment with Category and Marketing Plans.

About Us

Huggies®.

Kleenex®.

Cottonelle®.

Scott®.

Kotex®.

Poise®.

Depend®.

Kimberly-Clark Professional®.

You already know our legendary brands—and so does the rest of the world.

In fact, millions of people use Kimberly-Clark products every day.

We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact.

We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity.

It’s all here for you at Kimberly-Clark.

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